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Shop Shampoos

Shop Shampoos

Select Size:

Product Size:

Back Bar

All Back Bar products must be purchased in multiples of 1.

  1. Scalp Remedy Shampoo
    Scalp Remedy Shampoo
    • Cleanses / Balances / Calms

    Single Unit SRP $36 / 8oz / Back Bar

  2. Recovery Shampoo Back Bar
    Recovery Shampoo
    • Cleans / Replenishes / Nourishes

    Single Unit SRP $78 / 17oz / Back Bar

  3. Full Shampoo Back Bar
    Full Shampoo
    • Cleans / Thickens / Volumizes

    Single Unit SRP $78 / 17oz / Back Bar

  4. Smooth Shampoo Back Bar
    Smooth Shampoo
    • Cleans / Softens / Shines

    Single Unit SRP $78 / 17oz / Back Bar

  5. Curl Shampoo Back Bar
    Curl Shampoo
    • Hydrates / Nourishes / Repairs

    Single Unit SRP $78 / 17oz / Back Bar

  6. Purifying Shampoo NFS
    Purifying Shampoo
    • Detoxifies / Resets / Clarifies

    Single Unit SRP $28 / 4oz / Back Bar

  7. Refresh Dry Shampoo
    Dry Shampoo
    • Cleans / Refreshes / Invigorates

    Single Unit SRP $31 / 4.5oz / Back Bar

  8. ColorKick® De-Brassing Shampoo
    ColorKick® De-Brassing Shampoo
    • Brightens / Neutralizes / Revitalizes

    Single Unit SRP $38 / 8oz / Back Bar

Full Size

All Full Size products must be purchased in multiples of 1.

  1. Virtue Scalp Remedy Shampoo
    Scalp Remedy Shampoo
    • Cleanses / Balances / Calms

    Single Unit SRP $42 / 8oz / Full Size

  2. Recovery Shampoo
    Recovery Shampoo
    • Cleans / Replenishes / Nourishes

    Single Unit SRP $42 / 8oz / Full Size

  3. Full Shampoo
    Full Shampoo
    • Cleans / Thickens / Volumizes

    Single Unit SRP $42 / 8oz / Full Size

  4. Smooth Shampoo
    Smooth Shampoo
    • Cleans / Softens / Shines

    Single Unit SRP $42 / 8oz / Full Size

  5. Curl Shampoo
    Curl Shampoo
    • Hydrates / Nourishes / Repairs

    Single Unit SRP $42 / 8oz / Full Size

  6. Refresh Purifying Shampoo
    Purifying Shampoo
    • Detoxifies / Resets / Clarifies

    Single Unit SRP $32 / 4oz

  7. Refresh Dry Shampoo
    Dry Shampoo
    • Cleans / Refreshes / Invigorates

    Single Unit SRP $36 / 4.5oz

  8. Virtue ColorKick De-Brassing Shampoo
    ColorKick® De-Brassing Shampoo
    • Brightens / Neutralizes / Revitalizes

    Single Unit SRP $44 / 8oz / Full Size

Travel Size

All Travel Size products must be purchased in multiples of 1.

  1. Recovery Shampoo
    Recovery Shampoo
    • Cleans / Replenishes / Nourishes

    Single Unit SRP $17 / 2oz / Travel Size

  2. Full Shampoo
    Full Shampoo
    • Cleans / Thickens / Volumizes

    Single Unit SRP $17 / 2oz / Travel Size

  3. Smooth Shampoo
    Smooth Shampoo
    • Cleans / Softens / Shines

    Single Unit SRP $17 / 2oz / Travel Size

  4. Curl Shampoo
    Curl Shampoo
    • Hydrates / Nourishes / Repairs

    Single Unit SRP $17 / 2oz / Travel Size

Package Size

All Package Size products must be purchased in multiples of 1.

  1. Business Builder Box
    Business Builder Box

    Kit / Full-Size

    A comprehensive collection of our best-selling products at 30% savings. Transform a $556 investment into $1,740+ in revenue through retail sales and premium, express services powered by Alpha Keratin 60ku®. Availabe through April 30, 2025.

    Here's what's Included:

    Retail ($681 revenue potential): 3x Recovery Shampoo / 3x Recovery Conditioner / 3x Damage Reverse Serum / 3x Healing Oil / 3x 6-in-1 Styler

    Basin ($1,060 revenue potential): 1x Recovery Shampoo / 1x Recovery Conditioner / 1x Restorative Treatment Mask / 1x ColorKick® Natural Hair Filler 24-pack

    Station Stylers: 1x Damage Reverse Serum® / 1x Healing Oil / 1x 6-in-1 Styler