Toggle Nav
Menu
Toggle Nav
My Account

Log in to your Salon Pro Account.

Don’t have an account? Register
I’m not a salon pro. Shop Retail Products

My Cart

Recent Searches

  • Compare Products

Shop Shampoos

Shop Shampoos

Select Size:

Product Size:

Full Size

All Full Size products must be purchased in multiples of 3.

  1. Refresh Dry Shampoo
    Refresh Dry Shampoo
    • Cleans / Refreshes / Invigorates

    Single Unit SRP $34 / 4.5oz

    Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it’s a reinvigorating pick-me-up for hair in need of a refresh. Color-safe, paraben-free, gluten-free, vegan.

  2. Recovery Shampoo
    Recovery Shampoo
    • Cleans / Replenishes / Nourishes

    Single Unit SRP $40 / 8oz / Full Size

  3. Full Shampoo
    Full Shampoo
    • Cleans / Thickens / Volumizes

    Single Unit SRP $40 / 8oz / Full Size

  4. Smooth Shampoo
    Smooth Shampoo
    • Cleans / Softens / Shines

    Single Unit SRP $40 / 8oz / Full Size

  5. Curl Shampoo
    Curl Shampoo
    • Hydrates / Nourishes / Repairs

    Single Unit SRP $40 / 8oz / Full Size

  6. Refresh Purifying Shampoo
    Purifying Shampoo
    • Detoxifies / Resets / Clarifies

    Single Unit SRP $30 / 4oz

  7. Refresh Dry Shampoo
    Dry Shampoo
    • Cleans / Refreshes / Invigorates

    Single Unit SRP $34 / 4.5oz

  8. Virtue ColorKick De-Brassing Shampoo
    ColorKick® De-Brassing Shampoo
    • Brightens / Neutralizes / Revitalizes

    Single Unit SRP $42 / 8oz / Full Size

Travel Size

All Travel Size products must be purchased in multiples of 3.

  1. Recovery Shampoo
    Recovery Shampoo
    • Cleans / Replenishes / Nourishes

    Single Unit SRP $16 / 2oz / Travel Size

  2. Full Shampoo
    Full Shampoo
    • Cleans / Thickens / Volumizes

    Single Unit SRP $16 / 2oz / Travel Size

  3. Smooth Shampoo
    Smooth Shampoo
    • Cleans / Softens / Shines

    Single Unit SRP $16 / 2oz / Travel Size

  4. Curl Shampoo
    Curl Shampoo
    • Hydrates / Nourishes / Repairs

    Single Unit SRP $16 / 2oz / Travel Size

  5. Dry Shampoo
    Dry Shampoo
    • Cleans / Refreshes / Invigorates

    Single Unit SRP $17 / 1.8oz

Back Bar

All Back Bar products must be purchased in multiples of 1.

  1. Recovery Shampoo Back Bar
    Recovery Shampoo
    • Cleans / Replenishes / Nourishes

    Single Unit SRP $74 / 17oz / Back Bar

  2. Full Shampoo Back Bar
    Full Shampoo
    • Cleans / Thickens / Volumizes

    Single Unit SRP $74 / 17oz / Back Bar

  3. Smooth Shampoo Back Bar
    Smooth Shampoo
    • Cleans / Softens / Shines

    Single Unit SRP $74 / 17oz / Back Bar

  4. Curl Shampoo Back Bar
    Curl Shampoo
    • Hydrates / Nourishes / Repairs

    Single Unit SRP $74 / 17oz / Back Bar

  5. Purifying Shampoo NFS
    Purifying Shampoo
    • Detoxifies / Resets / Clarifies

    Single Unit SRP $26 / 4oz / Back Bar

  6. Refresh Dry Shampoo
    Dry Shampoo
    • Cleans / Refreshes / Invigorates

    Single Unit SRP $32 / 4.5oz / Back Bar

  7. ColorKick® De-Brassing Shampoo
    ColorKick® De-Brassing Shampoo
    • Brightens / Neutralizes / Revitalizes

    Single Unit SRP $36 / 8oz / Back Bar

Kit Size

All Kit Size products must be purchased in multiples of 1.

  1. Recovery Discovery Kit
    Recovery Discovery Kit

    Single Unit SRP $38 / Kit / Travel-Size

    Renew dehydrated hair with every wash with Virtue®’s nourishing and revitalizing Recovery Shampoo and Conditioner and award-winning Restorative Treatment Mask.

    CONTAINS:

    • Travel-Size Recovery Shampoo 2oz
    • Travel-Size Recovery Conditioner 2oz
    • Deluxe Mini Restorative Treatment Mask .5oz
  2. Full Discovery Kit
    Full Discovery Kit

    Single Unit SRP $38 / Kit / Travel-Size

    Get maximum lift with a hydrating kick with Virtue®’s volumizing and reviving Full Shampoo and Conditioner and best-selling Restorative Treatment Mask.

    CONTAINS:

    • Travel-Size Full Shampoo 2oz
    • Travel-Size Full Conditioner 2oz
    • Deluxe Mini Restorative Treatment Mask .5oz
  3. Smooth Discovery Kit
    Smooth Discovery Kit

    Single Unit SRP $38 / Kit / Travel-Size

    Refine, defrizz, and hydrate hair with Virtue®’s super-silkening Smooth Shampoo and Conditioner and best-selling Restorative Treatment Mask.

    CONTAINS:

    • Travel Size Smooth Shampoo 2oz
    • Travel Size Smooth Conditioner 2oz
    • Restorative Treatment Mask .5oz
  4. Curl Discovery Kit
    Curl Discovery Kit

    Single Unit SRP $38 / Kit / Travel-Size

    Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns.

    CONTAINS:

    • Travel-Size Curl Shampoo 2oz
    • Travel-Size Curl Conditioner 2oz
    • Deluxe Mini Curl Leave-In Butter .5oz