Toggle Nav
Menu
Toggle Nav
My Account

Log in to your Salon Pro Account.

Don’t have an account? Register
I’m not a salon pro. Shop Retail Products

My Cart
  • Compare Products

Shop Merch & Promotions

Shop Merch & Promotions

Select Size:

Product Size:

Pro Size

All Pro Size products must be purchased in multiples of 1.

  1. Holiday 2023: Celebrate Hair Repair: Full Pro Size Duo
    Holiday 2023: Celebrate Hair Repair: Full Pro Size Duo
    • 20% SAVINGS

    Single Unit SRP $134 / 17oz / Back Bar

    Volumize and thicken fine, flat strands with the largest amount (and highest value!) of our award-winning, best-selling Full Shampoo and Conditioner.

    • Full Shampoo (500ml) Cleans | Thickens | Volumizes
      A lightweight lather that gently cleanses and volumizes for long-lasting body
    • Full Conditioner (500ml) Conditions | Thickens | Revives
      A weightless formula that thickens and hydrates hair without weighing it down.
  2. Holiday 2023: Celebrate Hair Repair: Recovery Pro Size Duo
    Holiday 2023: Celebrate Hair Repair: Recovery Pro Size Duo
    • 20% SAVINGS

    Single Unit SRP $134 / 17oz / Back Bar

    Repair and rejuvenate dry, damaged strands with the largest amount (and highest value!) of our award-winning, best-selling Recovery Shampoo and Conditioner.

    • Recovery Shampoo (500ml) Cleans | Replenishes | Nourishes
      Nourish and repair hair with each wash using this award-winning cleanser.
    • Recovery Conditioner (500ml) Hydrates | Softens | Renews
      Hydrate and renew hair with this creamy, award-winning conditioner.
  3. Holiday 2023 - Celebrate Hair Repair: Smooth Pro Size Duo
    Holiday 2023 - Celebrate Hair Repair: Smooth Pro Size Duo
    • 20% SAVINGS

    Single Unit SRP $134 / 17oz / Back Bar

    Give coarse, frizz-prone hair a sleek and shiny makeover with the largest amount (and highest value!) of our coveted Smooth Shampoo and Conditioner.

    • Smooth Shampoo (500ml) Cleans | Softens | Shines
      Fight frizz with this silkening formula that delivers strong, sleek strands.
    • Smooth Conditioner (500ml) Hydrates | Silkens | De-Frizzes
      Reduce friction by sealing and smoothing each strand with this rich and creamy conditioner.

Kit Size

All Kit Size products must be purchased in multiples of 1.

  1. Try Me Travel Box
    Try Me Travel Box
    • GET IT FOR $50 WITH CODE TRYVIRTUE

    Single Unit SRP $540 / Kit / Travel-Size

    Try the world's most scientifically advanced hair care ever made. Our formulas are clinically proven to increase color vibrancy by 138%, repair split ends by 95%, reduce frizz by 67%, and decrease breakage by 42% in as few as five washes, all thanks to a unique keratin protein you’ll only find here.

    Includes: various shampoos, conditioners, stylers & treatments ($270 retail value)

  2. Holiday 2023 - Healthy Hair Revival Set
    Holiday 2023 - Healthy Hair Revival Set
    • 25% SAVINGS

    Single Unit SRP $98 / 5oz

    Revive stressed-out strands (no matter the texture or condition) in an instant with two of Virtue®’s most potent hair healers, boxed in a playful pink bag that makes it easy to maintain gorgeous hair on the go.

    Virtue® Healing Oil (1.7 oz / 50 mL) is a unique blend of pure, hydrating super oils and Virtue’s hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide.

    Virtue® Restorative Treatment Mask (5 oz / 150 mL) actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down.

  3. Smooth Fusion Duo
    Smooth Fusion Duo
    • Salon Exclusive Kit

    Single Unit SRP $80 / Kit / Full-Size

    Summer's most coveted frizz-fighting products come together as the Smooth Fusion Duo with a FREE deluxe mini Healing Oil! Net $30 per sale with this kit and introduce your clients to our top-selling SKUs, plus your clients enjoy 20% savings and smooth, glassy strands for up to 72 hours.

    Included in this poly-bagged kit: Un-Frizz Cream (4 oz), Frizz Block™ Smoothing Spray (5 oz), Healing Oil (9 mL)

One Size

All One Size products must be purchased in multiples of 1.

  1. Virtue Client Robe
    Virtue Client Robe
    • Washable / Breathable / Silky Soft

    Single Unit SRP $76 / One Size

    The perfect Client Robe to encompass comfort and luxury for anyone who walks through your door. Designed with silky smooth fabric, a non-detachable waistband, and snap button in Virtue's signature navy with logo. Tolerant to light/medium contact with bleach, dyes and toners.

    One size (medium). 1 snap button, center chest.

    • Length: 43.00”
    • Width: 29.00”
    • Sleeve: 18.00” (From shoulder)
  2. Virtue Cutting Cape
    Virtue Cutting Cape
    • Washable / Water-Resistant / Silky Soft

    Single Unit SRP $76 / One Size

    The perfect cutting cape to encompass comfort and luxury for anyone who walks through your door. Designed with lightweight, silky smooth fabric that resists water and light contact with bleach, dyes and toner. In Virtue®'s signature navy with logo.

    One size. Seven snap buttons included around neckline to adjust for preferred fit and feel.

    • Length: 56.00”
    • Width: 46.00”
  3. ColorKick® Display Stand
    ColorKick® Display Stand

    Single Unit SRP $60 / One Size