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Select Size:
Product Size:
Travel Size
All Travel Size products must be purchased in multiples of 1.
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Holiday-Exclusive Restorative Hand TreatmentSingle Unit SRP $28 / 2oz / Travel Size
Virtue® Restorative Hand Treatment nourishes, hydrates, and protects for hands that feel as soft as they are resilient. This lightweight, fast-absorbing formula replenishes moisture and helps shield against dryness with a non-greasy finish.
Kit Size
All Kit Size products must be purchased in multiples of 1.
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2026 Holiday: Protect & Shine KitSingle Unit SRP $69 / Kit / Full-Size
Prep, style, and finish with this set of healthy hair essentials. Strength & Shield Leave-In Conditioner detangles and delivers triple protection against heat (up to 450°F / 232°C), UV, and pollution.
A first-of-its-kind, shake-to-activate formula, Healing Oil smooths and finishes with lightweight hydration and high shine. Includes a compact mini brush for easy detangling.
Strength & Shield: 150 ML / 5.0 FL OZ
Detangles | Protects | StrengthensHealing Oil: 50 ML / 1.7 FL OZ
Protects | Shines | MendsMini Brush: 5.25 in (L) x 2.25 in (W) x 1 in (H)
13.34 cm (L) × 5.72 cm (W) × 2.54 cm (H) -
2026 Holiday: Healing Oil Home & Away DuoSingle Unit SRP $49 / Kit / Full-Size
Smooth and protect dry, damaged hair in an instant at home and on the go with this limited-edition bundle of our award-winning Healing Oil.
Healing Oil: 50 ML / 1.7 FL OZ
Healing Oil: 20 ML / 0.6 FL OZ
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2026 Holiday: Smooth Shampoo and Conditioner Jumbo Size DuoSingle Unit SRP $125 / Kit / Full-Size
Give coarse, frizz-prone hair lasting smoothness and shine with this limited-edition duo of our award-winning Smooth Shampoo and Smooth Conditioner.
SMOOTH SHAMPOO | 17oz / 500ml
Cleans | Softens | ShinesSMOOTH CONDITIONER | 17oz / 500ml
Hydrates | Silkens | De-Frizzes -
2026 Holiday: Full Shampoo & Conditioner Jumbo Size DuoSingle Unit SRP $125 / Kit / Full-Size
Give fine, flat hair lasting fullness with this limited-edition duo of our award-winning Full Shampoo and Full Conditioner.
FULL SHAMPOO | 17oz / 500ml
Cleans | Thickens | VolumizesFULL CONDITIONER | 17oz / 500ml
Conditions | Thickens | Revives -
2026 Holiday: Recovery Shampoo & Conditioner Jumbo Size DuoSingle Unit SRP $125 / Kit / Full-Size
Repair and rejuvenate dry, damaged strands with our best-selling Recovery Shampoo and Conditioner.
RECOVERY SHAMPOO | 17oz / 500ml
Cleans | Replenishes | NourishesRECOVERY CONDITIONER | 17oz / 500ml
Hydrates | Softens | Renews -
Healing Gloss Small IntroKit / Full-Size
Powered by Alpha Keratin 60ku®, Healing Gloss delivers 2.5x more shine instantly and leaves hair significantly smoother through 5 washes — results your clients can see the moment they leave the chair, and feel every wash after.
WHAT'S INCLUDED
- Buy 5 Healing Gloss, get 1 FREE
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Healing Gloss Large IntroKit / Full-Size
Everything your salon needs to bring Healing Gloss to the bowl and the shelf. This kit stocks your back bar with enough product to service clients right away, plus retail inventory to keep the momentum going after they leave the chair.
WHAT'S INCLUDED
- 4x Healing Gloss (retail, 6.0 fl oz)
- 1x Recovery Shampoo Back Bar
- 1x Recovery Conditioner Back Bar
- 2x Healing Gloss FREE
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Summer S.O.S. KitSingle Unit SRP $52 / Kit / Travel-Size
The perfect grab-and-go routine for vacation season and beyond. This limited-edition kit pairs three of Virtue's most-loved essentials in travel-friendly sizes to prep, style, and finish healthier-looking hair all summer long. Comes in a small reusable canvas Virtue tote—under $50.
Includes:
Healing Oil | 20 mL / 0.7 fl oz
6-in-1 Styler | 60 mL / 2 fl oz
Strength & Shield Leave-In Conditioner | 15 mL / 0.5 fl oz
SRP: $46 (includes FREE deluxe mini Strength & Shield Leave-In Conditioner)
Value: $53
ROI: $20 per kit
One Size
All One Size products must be purchased in multiples of 1.
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MANTA® Healthy Hair Brush for Flourish®Single Unit SRP $36 / One Size
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Sleep MaskSingle Unit SRP $50 / One Size
Wrap yourself in restorative rest with the Virtue® Sleep Mask. Crafted from cloud-soft, sustainable TENCEL™ Lyocell, this elevated eye-mask isn’t just an accessory—it’s a nightly ritual that honors your commitment to holistic self care and sustainability. Finished in Virtue's iconic Correct navy, the ultra-smooth surface minimizes overnight friction that can contribute to frizz, breakage, and fine lines, so you rise radiant, night after night.
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Virtue Cutting CapeSingle Unit SRP $76 / One Size
The perfect cutting cape to encompass comfort and luxury for anyone who walks through your door. Designed with lightweight, silky smooth fabric that resists water and light contact with bleach, dyes and toner. In Virtue®'s signature navy with logo.
One size. Seven snap buttons included around neckline to adjust for preferred fit and feel.
- Length: 56.00”
- Width: 46.00”
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ColorKick® Display StandSingle Unit SRP $60 / One Size
Package Size
All Package Size products must be purchased in multiples of 1.
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Beauty Now BoxPackage
94% of women say this regimen is more effective than other hair growth solutions they've tried. Flourish® is the only hair growth line with the ingredients, data, and real-world results to prove we can give your clients stronger, thicker—and most importantly, more—hair.
What's Included:
3x Shampoo for Thinning Hair
3x Conditioner for Thinning Hair
3x Density Booster
3x Thickening Styling Treatment
3x Mask for Thinning Hair
3x Hair Rejuvenation Treatment, 30-Day
1x Thickening Styling Treatment