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Product Size:

Full Size

All Full Size products must be purchased in multiples of 1.

  1. Business Builder Box
    Business Builder Box
    • APRIL/MAY SPECIAL OFFER (USA/CAN ONLY)

    Single Unit SRP $1140 / Kit / Full-Size

    Packed with our 100% bio-idential protein, Alpha Keratin 60ku®, and rigorously tested to ensure we make all hair types stronger, healthier, and less prone to breakage, this is hair repair at its most powerful—and it starts in your wash bowl. Save $250 with The Business Builder Box, a sell-and-service bundle includes core Virtue shampoos and condtioners in retail and back bar sizes:

    • Recovery Shampoo & Conditioner: 3 each retail / 1 each back bar
    • Full Shampoo & Conditioner: 3 each retail / 1 each back bar
    • Smooth Shampoo & Conditioner: 3 each retail / 1 each back bar
    • Quick-Dry Healthy Hair Towel: 9

     

Kit Size

All Kit Size products must be purchased in multiples of 1.

  1. Try Me Travel Box
    Try Me Travel Box
    • GET IT FOR $50* WITH CODE TRYVIRTUE

    Single Unit SRP $540 / Kit / Travel-Size

    Try the world's most scientifically advanced hair care ever made. Our formulas are clinically proven to increase color vibrancy by 138%, repair split ends by 95%, reduce frizz by 67%, and decrease breakage by 42% in as few as five washes, all thanks to a unique keratin protein you’ll only find here.

    Includes: various shampoos, conditioners, stylers & treatments ($270 retail value)

    *Get it for $50 with code TRYVIRTUE. Valid for one-time use for a limited time. Not combinable with other offers.

One Size

All One Size products must be purchased in multiples of 1.

  1. Quick-Dry Healthy Hair Towel
    Quick-Dry Healthy Hair Towel
    • Reduces Friction / Decreases Breakage / Amplifies Shine

    Single Unit SRP $40 / One Size

    Help prevent breakage, reduce frizz, increase shine, and promote both instant and long-term hair health with this gentle, quick-dry hair towel. Spun and twisted with patented technology, this uniquely woven towel reduces drying time with specialty moisture-wicking channels and dries without heat or friction. A button-loop closure securely and comfortably keeps your wrap in place.

    Fabric: Crafted with a specially blended yarn, the Virtue® Quick-Dry Healthy Hair Towel is made from 80% recycled polyester and 20% nylon.

    How To Use: Flip head over and wrap towel around hair from back to front, twist, and tuck securely in the back with the button-loop closure.

  2. Virtue Cutting Cape
    Virtue Cutting Cape
    • Washable / Water-Resistant / Silky Soft

    Single Unit SRP $76 / One Size

    The perfect cutting cape to encompass comfort and luxury for anyone who walks through your door. Designed with lightweight, silky smooth fabric that resists water and light contact with bleach, dyes and toner. In Virtue®'s signature navy with logo.

    One size. Seven snap buttons included around neckline to adjust for preferred fit and feel.

    • Length: 56.00”
    • Width: 46.00”
  3. ColorKick® Display Stand
    ColorKick® Display Stand

    Single Unit SRP $60 / One Size