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Shop Merch & Promotions

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Product Size:

Full Size

All Full Size products must be purchased in multiples of 1.

  1. Heal & Shine 12-Piece Bundle
    Heal & Shine 12-Piece Bundle
    • 25% SAVINGS

    Single Unit SRP $350 / Kit / Full-Size

    Our award-winning Healing Oil and top-selling 6-in-1 Styler do double duty on all styles as they work simultaneously to polish, prime, and protect hair while mending damage in real time. 


    This 12-piece bundle includes:

    6x 6-in-1 Styler:  Primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.

    6x Healing Oil:  Smooth, add shine, and protect hair with the first-and-only hair oil built with a powerful healing protein.

  2. Holiday 22 - Best-Selling Hair Favorites
    Holiday 22 - Best-Selling Hair Favorites
    • 30% SAVINGS

    Single Unit SRP $99 / Kit / Full-Size

    Award winners. Top sellers. Fan favorites. Call them what you will, Recovery Shampoo and Conditioner, Restorative Treatment Mask, 6-in-1 Styler, and Healing Oil bring the best of Virtue to your vanity. Whether you’re washing, treating, or styling, they’re the perfect introduction to our powerful protein, Virtue®’s Alpha Keratin 60ku®. Paired with nourishing, hydrating, and high-performing ingredients, this revolutionary human keratin strengthens and repairs strands for your best hair humanly possible.

Travel Size

All Travel Size products must be purchased in multiples of 1.

  1. Holiday 22 - Mini Must Haves
    Holiday 22 - Mini Must Haves
    • 30% SAVINGS

    Single Unit SRP $62 / Kit / Travel-Size

    The power of healing human keratin in your pocket (or your dopp kit). Experience the full range of Virtue®’s nourishing, hydrating, reparative formulas featuring Alpha Keratin 60ku® protein with this set of top-selling fan favorites. Whether trying Virtue for the first time or gifting a loved one their best hair humanly possible, this travel-sized combo is a small but mighty addition to everyday routines.

  2. “I Do” All-Day Style Kit
    “I Do” All-Day Style Kit
    • You Net $20, Your Clients Save 35%

    Single Unit SRP $70 / Kit / Travel-Size

    Say “yes” to mane-mending matrimony with the “I Do” All-Day Style Kit, a must-have set of five hair-healing wedding day essentials for the whole bridal party, packaged in an easy-to-carry white bag. Whether you’re creating elaborate updos, perfectly polished chignons, or effortlessly cascading curls, this kit has everything you need to touch-up on the go.

Pro Size

All Pro Size products must be purchased in multiples of 1.

  1. Holiday 2022 - Pro Possibilities Kit - Recovery
    Holiday 2022 - Pro Possibilities Kit - Recovery
    • 15% SAVINGS

    Single Unit SRP $138 / 17oz / Back Bar

    Get more for your money with our pro-size Recovery Shampoo and Conditioner. Perfect for dry or damaged hair, this nourishing, revitalizing duo contains Alpha Keratin 60ku®, a proprietary protein that’s clinically proven to repair damage and strengthen strands for your best (and healthiest) hair humanly possible. 

  2. Holiday 2022 - Pro Possibilities Kit - Full
    Holiday 2022 - Pro Possibilities Kit - Full
    • 15% SAVINGS

    Single Unit SRP $138 / 17oz / Back Bar

    Get more volume for your money with our pro-size Full Shampoo and Conditioner. Perfect for fine or flat hair, this thickening, root-boosting duo contains Alpha Keratin 60ku®, a proprietary protein that’s clinically proven to repair damage and strengthen strands for your best (and most voluminous) hair humanly possible.

  3. Holiday 2022 - Pro Possibilities Kit - Smooth
    Holiday 2022 - Pro Possibilities Kit - Smooth
    • 15% SAVINGS

    Single Unit SRP $138 / 17oz / Back Bar

    Get more sleekness for your money with our pro-size Smooth Shampoo and Conditioner. Perfect for coarse or textured hair, this softening, de-frizzing duo contains Alpha Keratin 60ku®, a proprietary protein that’s clinically proven to repair damage and strengthen strands for your best (and silkiest) hair humanly possible.

  4. Holiday 2022 - Pro Possibilities Kit - Curl
    Holiday 2022 - Pro Possibilities Kit - Curl
    • 15% SAVINGS

    Single Unit SRP $138 / 17oz / Back Bar

    Get more bounce for your money with our pro-size Curl Shampoo and Conditioner. This detangling, de-frizzing, and hydrating duo contains Alpha Keratin 60ku®, a proprietary protein that’s clinically proven to reduce breakage by 42% for your best (and strongest) curls humanly possible.

One Size

All One Size products must be purchased in multiples of 1.

  1. ColorKick® Display Stand
    ColorKick® Display Stand

    Single Unit SRP $60 / One Size

  2. Virtue Labs Salon Cape
    Virtue Labs Salon Cape

    Single Unit SRP $72 / One Size