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Kit Size

All Kit Size products must be purchased in multiples of 1.

  1. Holiday 2024: Daily Damage Repair Kit
    Holiday 2024: Daily Damage Repair Kit
    • Repairs / Mends / Strengthens / Protects / Shines

    Single Unit SRP $65 / Kit / Full-Size

    Start with Damage Reverse™ Serum, our daily leave-in treatment that both instantly repairs hair and also protects it from future harm*. Finish with Healing Oil, our everyday hair enhancer that weightlessly hydrates and adds immediate shine.

    • Damage Reverse™ Serum (50 mL) revolutionizes hair repair by not only fighting future damage, but by instantly repairing existing damage. Packed with the highest percentage of our 100% bio-identical protein, Alpha Keratin 60ku®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.
    • Healing Oil (20 mL) is a unique blend of hydrating super oils and Virtue’s hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide.
    *In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.
  2. Holiday 2024: Smooth Pro-Size Duo
    Holiday 2024: Smooth Pro-Size Duo
    • Cleans / Softens / Shines / Hydrates / Silkens / De-Frizzes

    Single Unit SRP $134 / 17oz / Back Bar

    20% SAVINGS! Give coarse, frizz-prone hair a sleek and shiny makeover with the largest amount (and highest value!) of our coveted Smooth Shampoo and Conditioner.

    • Smooth Shampoo (500ml) Cleans | Softens | Shines
      Fight frizz with this silkening formula that delivers strong, sleek strands.
    • Smooth Conditioner (500ml) Hydrates | Silkens | De-Frizzes
      Reduce friction by sealing and smoothing each strand with this rich and creamy conditioner.
  3. Holiday 2024: Full Pro-Size Duo
    Holiday 2024: Full Pro-Size Duo
    • Cleans / Thickens / Volumizes / Conditions / Revives

    Single Unit SRP $134 / Kit / Full-Size

    Volumize and thicken fine, flat strands with with the largest amount (and highest value!) of our award-winning Full Shampoo and Conditioner.

    • Full Shampoo (500 mL) works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.
    • Full Conditioner (500 mL) thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body, and luster.
  4. Holiday 2024: Recovery Pro-Size Duo
    Holiday 2024: Recovery Pro-Size Duo
    • Cleans / Replenishes / Nourishes / Hydrates / Softens / Renews

    Single Unit SRP $134 / 17oz / Back Bar

    20% SAVINGS! Repair and rejuvenate dry, damaged strands with the largest amount (and highest value!) of our award-winning, best-selling Recovery Shampoo and Conditioner.

    • Recovery Shampoo (500ml) Cleans | Replenishes | Nourishes
      Nourish and repair hair with each wash using this award-winning cleanser.
    • Recovery Conditioner (500ml) Hydrates | Softens | Renews
      Hydrate and renew hair with this creamy, award-winning conditioner.
  5. Try Me Travel Box
    Try Me Travel Box
    • GET IT FOR $50* WITH CODE TRYVIRTUE

    Single Unit SRP $540 / Kit / Travel-Size

    Try the world's most scientifically advanced hair care ever made. Our formulas are clinically proven to increase color vibrancy by 138%, repair split ends by 95%, reduce frizz by 67%, and decrease breakage by 42% in as few as five washes, all thanks to a unique keratin protein you’ll only find here.

    Includes: various shampoos, conditioners, stylers & treatments ($270 retail value)

    *Get it for $50 with code TRYVIRTUE. Valid for one-time use for a limited time. Not combinable with other offers.

One Size

All One Size products must be purchased in multiples of 1.

  1. Quick-Dry Healthy Hair Towel
    Quick-Dry Healthy Hair Towel
    • Reduces Friction / Decreases Breakage / Amplifies Shine

    Single Unit SRP $40 / One Size

    Help prevent breakage, reduce frizz, increase shine, and promote both instant and long-term hair health with this gentle, quick-dry hair towel. Spun and twisted with patented technology, this uniquely woven towel reduces drying time with specialty moisture-wicking channels and dries without heat or friction. A button-loop closure securely and comfortably keeps your wrap in place.

    Fabric: Crafted with a specially blended yarn, the Virtue® Quick-Dry Healthy Hair Towel is made from 80% recycled polyester and 20% nylon.

    How To Use: Flip head over and wrap towel around hair from back to front, twist, and tuck securely in the back with the button-loop closure.

  2. Virtue Cutting Cape
    Virtue Cutting Cape
    • Washable / Water-Resistant / Silky Soft

    Single Unit SRP $76 / One Size

    The perfect cutting cape to encompass comfort and luxury for anyone who walks through your door. Designed with lightweight, silky smooth fabric that resists water and light contact with bleach, dyes and toner. In Virtue®'s signature navy with logo.

    One size. Seven snap buttons included around neckline to adjust for preferred fit and feel.

    • Length: 56.00”
    • Width: 46.00”
  3. ColorKick® Display Stand
    ColorKick® Display Stand

    Single Unit SRP $60 / One Size