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Product Size:
All Pro Size products must be purchased in multiples of 1.
Single Unit SRP $134 / 17oz / Back Bar
Volumize and thicken fine, flat strands with the largest amount (and highest value!) of our award-winning, best-selling Full Shampoo and Conditioner.
Single Unit SRP $134 / 17oz / Back Bar
Repair and rejuvenate dry, damaged strands with the largest amount (and highest value!) of our award-winning, best-selling Recovery Shampoo and Conditioner.
Single Unit SRP $134 / 17oz / Back Bar
Give coarse, frizz-prone hair a sleek and shiny makeover with the largest amount (and highest value!) of our coveted Smooth Shampoo and Conditioner.
All Kit Size products must be purchased in multiples of 1.
Single Unit SRP $540 / Kit / Travel-Size
Try the world's most scientifically advanced hair care ever made. Our formulas are clinically proven to increase color vibrancy by 138%, repair split ends by 95%, reduce frizz by 67%, and decrease breakage by 42% in as few as five washes, all thanks to a unique keratin protein you’ll only find here.
Includes: various shampoos, conditioners, stylers & treatments ($270 retail value)
Single Unit SRP $98 / 5oz
Revive stressed-out strands (no matter the texture or condition) in an instant with two of Virtue®’s most potent hair healers, boxed in a playful pink bag that makes it easy to maintain gorgeous hair on the go.
Virtue® Healing Oil (1.7 oz / 50 mL) is a unique blend of pure, hydrating super oils and Virtue’s hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide.
Virtue® Restorative Treatment Mask (5 oz / 150 mL) actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down.
Single Unit SRP $80 / Kit / Full-Size
Summer's most coveted frizz-fighting products come together as the Smooth Fusion Duo with a FREE deluxe mini Healing Oil! Net $30 per sale with this kit and introduce your clients to our top-selling SKUs, plus your clients enjoy 20% savings and smooth, glassy strands for up to 72 hours.
Included in this poly-bagged kit: Un-Frizz Cream (4 oz), Frizz Block™ Smoothing Spray (5 oz), Healing Oil (9 mL)
All One Size products must be purchased in multiples of 1.
Single Unit SRP $76 / One Size
The perfect Client Robe to encompass comfort and luxury for anyone who walks through your door. Designed with silky smooth fabric, a non-detachable waistband, and snap button in Virtue's signature navy with logo. Tolerant to light/medium contact with bleach, dyes and toners.
One size (medium). 1 snap button, center chest.
Single Unit SRP $76 / One Size
The perfect cutting cape to encompass comfort and luxury for anyone who walks through your door. Designed with lightweight, silky smooth fabric that resists water and light contact with bleach, dyes and toner. In Virtue®'s signature navy with logo.
One size. Seven snap buttons included around neckline to adjust for preferred fit and feel.
Single Unit SRP $60 / One Size