Terms of Service

Below please find Virtue’s Term and Conditions (“Terms”). You agree that your use of this website, Virtue mobile applications or blogs (collectively, the “Sites”) are subject to these Terms and all applicable laws. Any access or use of the Sites is undertaken at your own risk. You agree that you will not violate any law, contract, intellectual property or third party right while using the Sites or use unauthorized means to access and use the Sites.

This Web site is operated by Virtue. The Web site address is www.virtuelabs.com. The mailing address for Virtue is 19 W. Hargett Street, Suite 604, Raleigh, NC 27601.

Virtue may change or modify these Terms at any time. We will provide notice of such changes by sending an email, providing notice through the Sites or updating the “Last Updated” date at the beginning of these Terms. Your use of the Sites after these changes constitutes your acceptance of the revised Terms.

Privacy Policy

Please refer to our Privacy Policy for information about how we collect, use and disclose information about you.


The Sites are intended for use by those 18 or older. By using the sites, you warrant that you are 18 years of age or older, have not been previously suspended or removed from the Sites, or engaged in any activity that could result in suspension or removal from the Sites.

Registration, Account and Communication Preferences

Certain areas and features of the Sites require that you register for a Virtue account. By creating an account, you agree to:

  • Provide accurate, current and complete account information
  • Maintain and update your account information
  • Maintain the security of your account credentials
  • Be responsible for the actions on our Sites by anyone who uses the Sites on your behalf
  • Immediately notify us of any suspicious activity or security breaches related to the Site or your account.

By creating an account, you agree to opt in to receiving electronic or other communications from Virtue and that any electronic notifications we send you satisfies any legal requirements that communications be in writing. We may also send you promotional emails, including promotions, offers, newsletters, surveys and other information we think will be of interest to you. You may opt-out of those promotional emails by following the unsubscribe instructions contained within.

Subscriptions Purchases

We offer the opportunity for you to purchase Virtue product(s) on an ongoing basis and receive them automatically based on an interval that you set. You will be billed at the time we process each subscription order for you. In order to make a subscription purchase, you must create an account. For more information, please visit www.virtuelabs.com/subscriptions on our website and our FAQs.

By registering for subscription purchases, you agree that Virtue or our third party payment process is authorized to charge you for your subscription product purchases. You also agree that those purchases are continuous until you cancel or we suspend or stop the program. You may skip an automatic order as often as you’d like by managing your schedule when logged into your account.

You may cancel your subscription purchases at any time through your account. Any order identified as “Order Processed” or “Shipped” has been processed and cannot be cancelled. You will be responsible for all charges, included taxes and shipping (if applicable), for that order.

Cancelling subscription purchases does not opt you out from receiving Virtue email or promotional communications, unless you expressly unsubscribe from those communications.

We may offer free trials of our subscription purchases for specified periods of time without payment. The specific terms of your free trial will be described in marketing materials or at registration.

Once your free trial ends, we will begin billing you on a recurring basis for your subscription based on the intervals you set, unless you cancel your subscription prior to the end of your free trial. We will not notify that you that your free trial has ended and your billing has begun.

Payment and Billing Information

We accept credit cards (American Express, Visa, MasterCard or Discover) as well as debit cards and PayPal for payment. When you provide a credit card or other accepted payment method, you warrant that you are authorized to use that payment method and you authorize us, or our third party payment processor, to charge your payment method for the total amount of your purchase (including taxes and shipping, if applicable) (collectively, an “Order”). Your Order may be suspended or cancelled if the payment method cannot be verified or is invalid. You may change or update your payment information by logging into your account.

Pricing and Availability

All prices are shown in U.S. dollars and applicable taxes and other charges, if any, are additional. We may change our prices at our sole discretion and without notice. The shipment of your Order will confirm your acceptance of any price changes.

All Orders are subject to product availability. We reserve the right to impose quantity limits on any Order or to reject all or part of an Order. We also reserve the right to discontinue offering certain products and to substitute products without prior notice.


We will collect applicable sales tax on Products shipped to the states for which we determine we have a duty to collect sales tax. If an item is subject to sales tax, you agree that the amount of taxes shown at checkout may be adjusted. Several factors may cause this, such as variances between processor programs and changes in tax rates.

Shipping and Handling

You agree to pay any shipping and handling charges shown at the time you make a purchase. We reserve the right to increase, decrease, add or eliminate shipping and handling charges from time to time, but we will provide notice of the charges applicable to you before you make your purchase. Generally, shipping is handled by a third party courier and any shipping times shown on the Sites are estimates only. Actual delivery dates may vary. All Products purchased from us are made pursuant to a shipment contract. This means that title to and the risk of loss of such Products passes to you upon our delivery of the Product to the third party courier.


You are responsible for inspecting all Products you receive from us for any damage or other issues upon delivery. In the case of inclement weather or other events beyond our control that interfere with our ability to deliver your Order, we will attempt to deliver your Order as soon as reasonably possible.

Resale of Virtue Products

You are not permitted to resell or otherwise use the Products for commercial purposes.

Returns and Refunds

You may return all or a portion of your Order If you are dissatisfied with your Virtue product within 30 days of purchase. Please contact us at customercare@virtuelabs.com or by calling us at 844-782-4247 in order to receive a refund.

License to Access and Use Our Sites and Content

The Virtue logo and all designs, text, graphics, pictures, information, data, software, sound files, User Content, other files and the selection and arrangement thereof (collectively, “Content”) are the proprietary property of Virtue or our licensors or users, as applicable, and are protected by U.S. and international copyright laws. You are granted permission to electronically copy and print hard copies of pages from the Sites solely for personal, non-commercial purposes related to the placement of an order or shopping on the Sites. Any other use of the Sites is prohibited, unless Virtue’s permission is first obtained.


Virtue, the Virtue logo, Virtue product or service names, Virtue slogans and www.virtuelabs.com, as well as page headers, custom graphics, buttons, images and other content on this Web site, are subject to trademark, service mark, trade dress, copyright and or other proprietary or intellectual property rights or licenses held by Virtue. Other trademarks, product names and company names or logos used on this web site are the property of their respective owners. Except as expressly authorized, the use or misuse of any trademarks, trade names, logos, images, graphics or content from this Web site is strictly prohibited.


You may create a text hyperlink to the Sites for noncommercial purposes, as long as that link does not portray Virtue or our products in a false, misleading or negative manner that think does not contain any adult, illegal or offensive material. You may not use a Virtue logo or other Virtue graphic without our express written permission.

User Content

During the course of your interaction with Virtue and the Sites, you may be asked to provide, or provide of your own volition, feedback, reviews, videos, photos, blog posts, social media posts, tips and tricks, etc. (collectively, “User Content”) from your use of Virtue products. By providing this User Content to Virtue and the Sites, you hereby agree to let us use or reproduce this content on the Sites, royalty-free, on social networking sites and/or in our communications to customers and potential customers. You understand that this User Content will be viewable by others in accordance with the privacy settings you establish.

Any User Content must not be unlawful, libelous, defamatory, obscene, pornographic, invasive, abusive or criminal in any way.

Virtue reserves the right to remove or edit User Content posted or stored on the Sites at any time and for any reason, and you are solely responsible for creating backup copies of and replacing any User Content you post or store on the Sites at your sole cost and expense.


This website may contain typographical errors or inaccuracies and may not be complete or current. Virtue reserves the right to correct any errors, inaccuracies or omissions (including after an order has been submitted) and to change or update information at any time without prior notice. Virtue reserves the right to cancel or refuse to accept any order placed based on incorrect pricing or availability information.

Modifications to the Sites and Products

We may modify, suspend or discontinue the Sites or our Products at any time.


If the merchandise you have selected is currently not in stock we will give you an expected shipping time at checkout or by a follow-up email.


Virtue uses different carriers to make sure your items arrive to you on time:

  • Federal Express
  • United Parcel Service (UPS)
  • United States Postal Service (USPS).

We use the USPS for P.O. Boxes, APO and FPO addresses.

Beauty Items with Restrictions on Air Shipping

Restricted items include aerosols, pressurized spray cans and alcohol-based products (including hairspray). Due to air transport restrictions and regulations, these items are required by the U.S. Department of Transportation to be shipped by Standard Ground Shipping only. These restricted items are not eligible for Premium or Overnight Shipping.

Shipping Options and Times

For standard delivery, we will ship your order within two business days after you place your order. Expected delivery dates are one to five business days after we ship.

For expedited shipping/rush/express delivery, orders placed by 3 p.m. ET will be shipped that same business day. Orders placed after 3 p.m. ET will be processed the following business day.

Expedited/rush shipping is available for an additional charge per order and will be delivered one to two business days after shipping.

Express delivery is available for an additional charge per order and will be delivered one business day after shipping.

Text Message Policy

By providing Virtue with your mobile phone number and opting into receiving text messages (including SMS and MMS), you agree that Virtue may send you text messages. These messages may include messages about your purchase or shipment of Virtue products, special offers, new products and other promotions or marketing programs. If you’ve created a customer account on www.virtuelabs.com, we may also send you account maintenance messages, reminders to re-purchase Virtue products or alert you to when your next Subscription Purchase Program Order will be processed and sent to you.

If you are stylist and participate in Virtue’s stylist program and you have opted-in to receiving text messages, we may send you messages about your stylist account, product and usage information and tips, content we think you may find interesting and information about your customers who buy Virtue products.

When you opt in to receive text messages from Virtue, we may send you a confirmation text message that you will need to reply to complete the process. Message and data rates apply. If you wish to stop receiving text messages from Virtue, reply STOP to any text message you receive from Virtue. You may also be able to opt-out or change your preferences at www.virtuelabs.com. Please allow for up to three business days for us to process this request. If you change your mobile number, you agree to notify Virtue of this change and update your account to reflect this change.