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Select Size:

Product Size:

Back Bar

All Back Bar products must be purchased in multiples of 1.

  1. Strength & Shield Leave In Conditioner NFS
    Strength & Shield Leave In Conditioner
    • Detangles / Protects / Strengthens

    Single Unit SRP $32 / 5oz / Back Bar

  2. 6-in-1 Styling Paste NFS
    6-in-1 Styling Paste
    • Shapes / Nourishes / Holds

    Single Unit SRP $34 / 1.7oz / Back Bar

  3. Healing Oil NFS
    Healing Oil
    • Protects / Shines / Mends

    Single Unit SRP $39 / 1.7oz / Back Bar

  4. Refresh Dry Shampoo
    Dry Shampoo
    • Cleans / Refreshes / Invigorates

    Single Unit SRP $31 / 4.5oz / Back Bar

  5. 6-in-1 Styler NFS
    6-in-1 Styler
    • Shines / Texturizes / Protects

    Single Unit SRP $31 / 4oz / Back Bar

  6. Texturizing Spray NFS
    Texturizing Spray
    • Volumizes / Adds Texture / Shines

    Single Unit SRP $34 / 5oz / Back Bar

  7. Frizz Block™ Smoothing Spray NFS
    Frizz Block™ Smoothing Spray
    • Controls / De-Frizzes / Protects

    Single Unit SRP $40 / 5oz / Back Bar

  8. Volumizing Primer
    Volumizing Primer
    • Builds / Lifts / Sets

    Single Unit SRP $34 / 5oz / Back Bar

  9. Volumizing Mousse NFS
    Volumizing Mousse
    • Thickens / Holds / Adds Body

    Single Unit SRP $34 / 5.5oz / Back Bar

  10. Flourish Thickening Styling Treatment NFS
    Flourish Thickening Styling Treatment
    • Plumps / Volumizes / Protects

    Single Unit SRP $40 / 4oz / Back Bar

  11. Curl-Defining Whip NFS
    Curl-Defining Whip
    • Moisturizes / Smooths / De-frizzes

    Single Unit SRP $34 / 5.5oz / Back Bar

  12. Curl-Defining Gel NFS
    Curl-Defining Gel
    • Shapes / Holds / Hydrates

    Single Unit SRP $34 / 6.7oz / Back Bar

Full Size

All Full Size products must be purchased in multiples of 1.

  1. Strength & Shield Leave In Conditioner
    Strength & Shield Leave In Conditioner
    • Detangles / Protects / Strengthens

    Single Unit SRP $38 / 5oz

  2. 6-in-1 Styling Paste
    6-in-1 Styling Paste
    • Shapes / Nourishes / Holds

    Single Unit SRP $42 / 1.7oz

  3. Healing Oil
    Healing Oil
    • Protects / Shines / Mends

    Single Unit SRP $46 / 1.7oz

  4. Virtue Dry Shampoo
    Dry Shampoo
    • Cleans / Refreshes / Invigorates

    Single Unit SRP $38 / 4.5oz

  5. 6-in-1 Styler
    6-in-1 Styler
    • Shines / Texturizes / Protects

    Single Unit SRP $38 / 4oz

  6. Texturizing Spray
    Texturizing Spray
    • Volumizes / Adds Texture / Shines

    Single Unit SRP $42 / 5oz

  7. Frizz Block™ Smoothing Spray
    Frizz Block™ Smoothing Spray
    • Controls / De-Frizzes / Protects

    Single Unit SRP $46 / 5oz

  8. Volumizing Primer
    Volumizing Primer
    • Builds / Lifts / Sets

    Single Unit SRP $42 / 5oz

  9. Volumizing Mousse
    Volumizing Mousse
    • Thickens / Holds / Adds Body

    Single Unit SRP $42 / 5.5oz

  10. Flourish Thickening Styling Treatment
    Flourish Thickening Styling Treatment
    • Plumps / Volumizes / Protects

    Single Unit SRP $46 / 4oz

  11. Curl-Defining Whip
    Curl-Defining Whip
    • Moisturizes / Smooths / De-frizzes

    Single Unit SRP $42 / 5.5oz

  12. Curl-Defining Gel
    Curl-Defining Gel
    • Shapes / Holds / Hydrates

    Single Unit SRP $42 / 6.7oz / Full Size

Travel Size

All Travel Size products must be purchased in multiples of 1.

  1. Strength & Shield Leave-In Conditioner
    Strength & Shield Leave In Conditioner
    • Detangles / Protects / Strengthens

    Single Unit SRP $19 / 2oz / Travel Size

  2. Healing Oil
    Healing Oil
    • Protects / Shines / Mends

    Single Unit SRP $28 / 0.65oz

  3. 6-in-1 Styler
    6-in-1 Styler
    • Shines / Texturizes / Protects

    Single Unit SRP $20 / 2oz / Travel Size

  4. Frizz Block™ Smoothing Spray
    Frizz Block™ Smoothing Spray
    • Controls / De-Frizzes / Protects

    Single Unit SRP $26 / 2oz / Travel Size

Mini Deluxe Size

All Mini Deluxe Size products must be purchased in multiples of 1.

  1. Deluxe: Strength & Shield Leave In Conditioner
    Strength & Shield Leave In Conditioner
    • Detangles / Protects / Strengthens

    Single Unit SRP $7 / 0.5oz

  2. Healing Oil
    Healing Oil
    • Protects / Shines / Mends

    Single Unit SRP $11 / 0.35oz

  3. 6-in-1 Styler Deluxe Sample
    6-in-1 Styler
    • Shines / Texturizes / Protects

    Single Unit SRP $6 / 0.5oz

  4. Flourish Thickening Styling Treatment 15mL Mini Deluxe
    Flourish Thickening Styling Treatment
    • Plumps / Volumizes / Protects

    Single Unit SRP $8 / 0.5oz

Kit Size

All Kit Size products must be purchased in multiples of 1.

  1. Summer S.O.S. Kit
    Summer S.O.S. Kit
    • Salon-Exclusive Limited Edition Kit

    Single Unit SRP $52 / Kit / Travel-Size

    The perfect grab-and-go routine for vacation season and beyond. This limited-edition kit pairs three of Virtue's most-loved essentials in travel-friendly sizes to prep, style, and finish healthier-looking hair all summer long. Comes in a small reusable canvas Virtue tote—under $50.

     

    Includes:

    Healing Oil | 20 mL / 0.7 fl oz

    6-in-1 Styler | 60 mL / 2 fl oz

    Strength & Shield Leave-In Conditioner | 15 mL / 0.5 fl oz

     

    SRP: $46 (includes FREE deluxe mini Strength & Shield Leave-In Conditioner)

    Value: $53

    ROI: $20 per kit