Virtue | Our Science

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Our Science

The only products on the market to use human keratin.

The first of its kind, Alpha Keratin 60ku^® is keratin in its most natural, purest form.

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What is Alpha Keratin 60ku^®

Our bodies recognize this keratin as its own, pulling it to where it's needed most.

Smoothing, resurfacing, and filling in cracks of damage

This transformative technology is what makes our products tough on existing damage.

Make you hair look (and feel) healthier than ever before

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What is Alpha Keratin 60ku®

Different hair, different needs.

Our shampoos, conditioners, treatments, and stylers work to transform hair and restore it to its healthiest state in as few as 5 washes.

67% Reduction in Frizz

Dramatically smoother & more composed.

95% Split End Reparation

The hair, made whole again.

22% Increase in Thickness

More Moisture. Thicker Growth.

138% Increase in Color Vibrancy

Color Restored. Vibrance Increased.

67% Reduction in Frizz

Dramatically smoother & more composed.

95% Split End Reparation

The hair, made whole again.

22% Increase in Thickness

More Moisture. Thicker Growth.

138% Increase in Color Vibrancy

Color Restored. Vibrance Increased.

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