Our Science

One ingredient changed everything.

After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves.

Our bodies recognize this keratin as its own, pulling it to where it's needed most.

Smoothing, resurfacing, and filling in cracks of damage

This transformative technology is what makes our products tough on existing damage.

Make you hair look (and feel) healthier than ever before

Different hair, different needs.

Our shampoos, conditioners, treatments, and stylers work to transform hair and restore it to its healthiest state in as few as 5 washes.

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