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This is the first line I've carried where I'm confident referring every single product to someone.

Rachel Capone, MANE Studio

Shampoos

Extraordinary shampoos that rebuild and restore with each use.

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Once I turn on a client onto it, they can't live without it!

Ashley Gray, Ash Salon

Conditioners

Infuse hair with softness, shine, and managebility without weighing it down.

Resources

Be Inspired

Hear from Virtue users about life, beauty, and what Virtue has done for their hair.

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Marketing Assets and Selling Tools to Help Drive Your Virtue Business
Marketing Assets and Selling Tools to Help Drive Your Virtue Business
May 17, 2023
Sales Tools
Jennifer Garner x Allure
Jennifer Garner x Allure
May 10, 2023
Press & Awards
Virtual with Virtue™: ColorKick Product Knowledge
Virtual with Virtue™: ColorKick Product Knowledge
May 1, 2023
Education
Virtual with Virtue™: General Product Knowledge
Virtual with Virtue™: General Product Knowledge
May 1, 2023
Education
Virtual with Virtue® Education Schedule
Virtual with Virtue® Education Schedule
Apr 28, 2023
Education
Melisse Shaban lands on Inc. Female Founders 200 List
Virtue Founder & CEO Named on Inc. Female Founder 200 List
Apr 4, 2023
Press & Awards

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I believe in this product with my heart and soul.

Christina Viers, Rosé Beautique

Treatments

Reverse the damage with transformative treatments that heal, nourish, and repair.

Every Virtue product I use, I fall in love with.

Mac McAbee, Coven Haircraft

Stylers

Multitasking stylers that help lift, hold, protect, and perfect the look you want.

Press & Awards

Virtue is Flourishing

Congrats to Virtue Labs® for being named one of the World’s Most Innovative Companies 2022 by Fast Company! This honor recognizes Flourish®, our revolutionary new approach to women’s hair growth. See what all the buzz is about.

Discover Virtue Flourish

Our Science

See Why the Science is so Important.

The first of its kind, Alpha Keratin 60ku® is a pure, whole, human protein. The world is about to experience something incredible.

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Our Science

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