One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves.
Just Announced: Curl Cut & Style Hands-On Workshop
Join Virtue® x Kindale Godbee (@theheirsalon) March 18, 2024 in Atlanta and dive into the world of curls in this fun, hands-on class. Tools, consultation, cut & style covered!
Press & Awards
Virtue is Flourishing
Congrats to Virtue Labs® for being named one of the World’s Most Innovative Companies 2022 by Fast Company! This honor recognizes Flourish®, our revolutionary new approach to women’s hair growth. See what all the buzz is about.