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About us
One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves.
Events
Few Seats Left! Curl Cut & Style Class, Chicago April 22
In this approachable, hands-on-optional workshop, creativity meets expertise, enabling you to elevate your skills and take your curl expertise to the next level.
Resources
Be Inspired
Hear from Virtue users about life, beauty, and what Virtue has done for their hair.
Learn More
Learn More
Press & Awards
Virtue Wins First-Ever InStyle Red Carpet Beauty Awards
We're thrilled to announce Healing Oil is named winner of Best Sheen Product by InStyle's first-ever Red Carpet Beauty Awards!
Our Science
See Why the Science is so Important.
The first of its kind, Alpha Keratin 60ku® is a pure, whole, human protein. The world is about to experience something incredible.
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