OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.
Formulated with our revolutionary Alpha Keratin 60ku® protein, Virtue® Volumizing Primer allows you to build your dream style without any stickiness or buildup. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny. Color-safe, paraben-free, gluten-free, vegan.
About This Product
Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.
Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.
All Ingredients: Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
Hydrolyzed Wheat Protein
Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair.
Panthenol (Vitamin B5)
This natural B vitamin delivers moisture, softness, and shine.
Hydrolyzed Soy Protein
A protein that helps to improve manageablility, and condition and moisturize hair, improving its overall healthy appearance.
Fragrance / Aesthetics
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
A lightweight, non-aerosol mist that absorbs into hair to prime any style.
Tips For Use: For a bouncy, voluminous blowout: spray Volumizing Primer throughout roots to mid-shaft and rough dry by flipping your head upside down. Once the hair is dry and still warm, roll section by section into Velcro rollers starting from front to crown and work your way down. Once it’s had time to set and cool, remove rollers for gorgeous bouncy hair and plenty of volume and hold throughout.
To create long-lasting, soft, touchable waves: On towel-dried hair, start with 6-In-1 Styler for fine to medium hair or Un-Frizz Cream for medium to thick hair. Follow by spraying Volumizing Primer throughout on roots, section by section. Toss the hair upside down and rough dry on medium to low heat. Finally, mist a bit of Shaping Spray on each section before curling with a hot tool.
Adir Abergel Creative Director, Virtue®
"I have never loved a product more than this Volumizing Primer. I believe that great hair always starts with the right foundation and this product does exactly that. It gives the hair unbelievable volume, bounce, and memory. Use this before styling your hair no matter the style."