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Select Size:
Product Size:
All Back Bar products must be purchased in multiples of 1.
Single Unit SRP $36 / 1.7oz / Back Bar
Single Unit SRP $50 / 2oz / Back Bar
All Full Size products must be purchased in multiples of 1.
Single Unit SRP $42 / 1.7oz
Virtue® Labs Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends. Color-safe, paraben-free, gluten-free, vegan.
FINAL SALE. LIMITED QUANTITY AVAILABLE. WHILE SUPPLY LASTS. PRICE AS MARKED. NOT COMBINABLE WITH OTHER OFFERS.
Single Unit SRP $58 / 2oz / Travel Size
Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for every hair we grow. Virtue Topical Scalp Supplement™ is a nightly infusion of nourishment. This highly potent serum floods scalp and hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides, and prebiotic activity. The result: a healthy scalp for strong, vibrant, and youthful hair. Color-safe, paraben-free, gluten-free, vegan.
FINAL SALE. LIMITED QUANTITY AVAILABLE. WHILE SUPPLY LASTS. PRICE AS MARKED. NOT COMBINABLE WITH OTHER OFFERS.
Single Unit SRP $44 / 4oz
(Original Packaging) Virtue® Labs Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, wavy or thick hair. Color-safe, paraben-free, gluten-free, vegan.
FINAL SALE. LIMITED QUANTITY AVAILABLE. WHILE SUPPLY LASTS. PRICE AS MARKED. NOT COMBINABLE WITH OTHER OFFERS.
Single Unit SRP $42 / 1.7oz
Single Unit SRP $58 / 2oz / Travel Size
All Travel Size products must be purchased in multiples of 1.
Single Unit SRP $18 / 1.8oz
Your ultimate reinvigorating pick-me-up for hair in need of a refresh. This invisible, super light formula truly cleanses the hair while it enhances scalp health. It removes oil, sweat, odor and impurities without build-up and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch.
FINAL SALE
All One Size products must be purchased in multiples of 1.
Single Unit SRP $18 / One Size
Already stocked with your Virtue® minis? Stash them in this plush pink bag and take them to-go, ensuring strong, healthy hair wherever your travels take you.
FINAL SALE. LIMITED QUANTITY AVAILABLE. WHILE SUPPLY LASTS. PRICE AS MARKED. NOT COMBINABLE WITH OTHER OFFERS.