OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.
Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, Virtue® Purifying Shampoo not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. Color-safe, paraben-free, gluten-free, vegan.
About This Product
Whisk away the impurities that can weigh down hair and make it lifeless with this deeply cleansing shampoo.
Virtue® Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster.
All Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops)Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
Extracts oil and impurities for removal during shampooing.
Provides a purifying and astringent effect on scalp.
Coconut Fatty Acid Blend
A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.
Fragrance / Aesthetics
A juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.
A gently lathering, translucent shampoo with a clean finish.
Tips For Use: Create a weekly ritual of detoxing your hair and scalp with Purifying Shampoo to remove impurities and reveal lightweight, bouncy, and refreshed hair. Consider using it before a color service to begin with a clean slate.