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Formulated with our first-of-its-kind Alpha Keratin 60ku®, Virtue® Recovery Shampoo behaves like a high-powered treatment, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free, vegan.
Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
All Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Caprylyl Glycol, Acrylates Copolymer, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Trimethylsiloxyamodimethicone, Parfum (Fragrance), Hydroxyethylcellulose, PEG-120 Methyl Glucose Dioleate, C11-15 Alketh-7, Lactic Acid, C12-16 Alketh-9, Trideceth-12, Ethylhexylglycerin, Citric Acid, Sorbic Acid, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Sodium Hydroxide, Disodium EDTA, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, Citrus Aurantium Peel Oil, Hexamethylindanopyran, Vanillin, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.
From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.
Tips For Use: As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
