OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, Virtue® Smooth Shampoo shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free, vegan.
About This Product
Turn unruly, frizz-prone strands into manageable hair on its best behavior.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
All Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
A multitasking Indian herb that promotes strength, smoothness, and luster.
A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.