Try the world's most scientifically advanced hair care ever made. Our formulas are clinically proven to increase color vibrancy by 138%, repair split ends by 95%, reduce frizz by 67%, and decrease breakage by 42% in as few as five washes, all thanks to a unique keratin protein you’ll only find here.
Includes: various shampoos, conditioners, stylers & treatments ($270 retail value)
*Get it for $50 with code TRYVIRTUE. Valid for one-time use for a limited time. Not combinable with other offers.
Single Unit SRP $540 /
Kit / Travel-Size
The Virtue® Difference
Meet the formulas clinically proven to deliver results like you’ve never seen (or felt) before.
Before Virtue became synonymous with healing and strengthening damaged hair, it was used to help mend the wounded skin of battlefield soldiers. Our main ingredient, Alpha Keratin 60ku®, was discovered by a retired US Army Colonel working in biotech, transforming lives. Now we're transforming hair. While that may not change your life, it will change your hair. And sometimes that changes everything.
FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.
All Ingredients:
See the Virtue® Product Guides for a full ingredient list as box contents may vary.
Our Promise
We’ll always give you innovative hair care with clinically proven results. And never stop convincing you that ours is the best out there.
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