Post-salon color fade — we’ve all been there and the struggle is real! 

Just think back to your last color appointment… You’ve just left the salon, your hair is vibrant, glossy, and everything you hoped for; you’re living!

The first thought that crosses your mind, “How do I maintain this perfect salon blow-out as long as humanly possible?”, and we don't blame you because recreating that salon blowout is harder than solving a rubik's cube blindfolded.

But then two days pass, you realize the blow-outs gone and you’ve got bigger things to worry about — color fade! 

How do you avoid washing your salon investment down the drain, literally?!

That’s what Cat Kiene was thinking about before she even went into the salon. She was planning a pretty big color transformation from a warm summer blonde balayage, to a rich autumn brunette and feared the color wouldn't last.

“I’ve done big color transitions a few times and color fade is the worst!” Cat told us. “I’m loving how my hair looks and feels since I started using Recovery Shampoo and Conditioner a month ago. I’m so ready for this color change and I’m excited to see how the color holds up over the next few weeks and months!” 

Cat’s colorist Annabel Cunanan used Virtue throughout the coloring process, starting with Recovery Shampoo and Conditioner before the color application to balance out the hairs porosity. “Without this step we risk muddy or uneven color absorption”, said Annabel. 

After the color fully processed she cleansed with the Full Shampoo and Conditioner, a lighter weight formula that still harnesses all the repairative power of Alpha Keratin 60ku™ without weighing fine strands down. “Virtue’s shampoos and conditioners are gentle on the hair and don’t have any harsh color stripping detergents in them. Add in all of the hydration Virtue gives and the color will come out so beautifully!”, Cunannan told us. 

Before drying Annabel applied the 6-in-1 Styler from roots to ends to add light weight hydration and shine, as well as Split End Serum, the most powerful healer in the collection, to mend and heal any damage on Cat’s ends.

The end result was a gorgeous, rich brunette with shine and a healthy bounce! But the real question we’ve been dying for (yes, it’s a pun!)… How did the color hold up?

This is Cat 6 weeks post salon visit! What do you think?

We think it looks pretty fresh!