ColorKick®

As low as $96.00
In stock
SKU
P-021314-021338-021321
  • Color Hair Healthy

The first of its kind, ColorKick® turns the historically damaging coloring process into a healthy hair-transforming, in-color treatment. Mixed right in the bowl with color or bleach, it activates immediately and works instantaneously. No extra steps, no added time. A single ingredient, ALPHA KERATIN 60ku REACTIVE™––a patented form of human keratin–– Is 100% pure, natural, non-toxic, and chemical free. Color-safe, paraben-free, gluten-free. Vegan.

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About This Product

The first-ever, single-ingredient hair filler that is pure, human keratin protein. Color your hair healthy.

Virtue® ColorKick® is the first-ever hair filler made from 100% pure, human keratin. Mixed right in the color bowl, it repaves the cuticle of the hair and refills the keratin that’s eroded through the coloring process. Now you can lift higher, minimize breakage, and experience more vibrant color and shine, plus better gray coverage, and hair that’s actually healthier after coloring than it was before. NO MEASURING. NO DILUTION. JUST POUR AND MIX.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

The Difference

The Science

How To Use

ALPHA KERATIN 60ku REACTIVE™

No toxins, no chemicals, and no preservatives, just the purest, most powerful keratin possible.

Our Alpha Keratin in its reactive form is a whole, unbroken molecule, extracted directly from human hair. Unlike commercial keratins that are harvested from animal by products and broken apart, our keratin molecule’s structure, strength and reactivity stay intact all the way to your hair. 

 

 

 

A light and airy flaked powder with a brilliant gold shimmer.

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“Virtue’s new protein powder made my damaged, color-treated hair look like new...I literally didn’t recognize my hair.”

Elizabeth Denton Allure