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Go beyond bonding and coating. ColorKick® transforms any color, lightening, or gloss service into a restorative treatment—without changing your formula or adding time. Mixed directly into any brand of color or lightener, bio-identical Alpha Keratin 60ku REACTIVE®—the single ingredient in ColorKick—works during processing to refill lost keratin and reinforce weakened areas from cortex to cuticle.
The result: stronger, more resilient hair with richer color, enhanced shine, and better gray coverage.
A single-ingredient natural keratin filler you mix right in your bowl with no dilution or added time. Lift higher, minimize breakage, and experience more vibrant color and shine, plus better gray coverage.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
Standard coloring strips the cuticle layer by layer, leaving hair increasingly vulnerable to breakage. With ColorKick®, the cuticle maintains its original structural integrity*—even after a second color.
STEP 1: Mix color and developer prior to adding ColorKick
STEP 2: Add one vial of ColorKick to every 3oz (85g) mixture and blend together
STEP 3: Apply color mixture to hair and let process as usual
Elizabeth Denton Allure“Virtue’s new protein powder made my damaged, color-treated hair look like new...I literally didn’t recognize my hair.”
