OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.
Virtue® ColorKick® is the first-ever hair filler made from 100% pure, human keratin. Mixed right in the color bowl, it repaves the cuticle of the hair and refills the keratin that’s eroded through the coloring process. Now you can lift higher, minimize breakage, and experience more vibrant color and shine, plus better gray coverage, and hair that’s actually healthier after coloring than it was before.
No measuring. No dilution. Just pour and mix.
About This Product
Turn a historically damaging coloring process into a hair-transforming, in-color healthy treatment.
Our Alpha Keratin in its reactive form is a whole, unbroken molecule, extracted directly from human hair. No toxins, no chemicals, and no preservatives—just the purest, most powerful keratin possible.
How To Use
ALPHA KERATIN 60ku REACTIVE™
No toxins, no chemicals, and no preservatives, just the purest, most powerful keratin possible.
Our Alpha Keratin in its reactive form is a whole, unbroken molecule, extracted directly from human hair. Unlike commercial keratins that are harvested from animal by products and broken apart, our keratin molecule’s structure, strength and reactivity stay intact all the way to your hair.
Elizabeth Denton Allure
“Virtue’s new protein powder made my damaged, color-treated hair look like new...I literally didn’t recognize my hair.”