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At Virtue, we’re always looking ahead, developing new solutions to transform hair from the inside out. To make room for future innovation, we’re refining our Curl Collection—focusing on the products that deliver the best results while paving the way for what’s next.
What's Changing?
Immediate Discontinuations
Effective immediately, the following Curl products are discontinued and no longer available:
- Curl Discovery Kits
- Deluxe Mini 15 mL Curl Leave-In Butter
Upcoming Discontinuations
- 2 oz Curl Shampoo (August 2025)
- 2 oz Curl Conditioner (May 2026)
- 17 oz Curl Shampoo (April 2026)
- 17 oz Curl Conditioner (November 2025)
Curl Shampoo
Curl Conditioner
Curl Leave-In Butter
Curl Discovery Kit
Curl Shampoo Back Bar
Curl Conditioner Back Bar
Curl Products Under Evaluation
The following Curl products are being considered for discontinuation in retail and NFS. Stock up now while they’re still here:
- Curl-Defining Gel (February 2026)
- Curl Leave-In Butter (August 2026)
Curl Leave-In Butter
Curl Leave-In Butter NFS
Curl-Defining Gel
Curl-Defining Gel NFS
Curl Products Remaining Available
Don’t worry! These Curl family heroes aren’t going anywhere:
- 8 oz Curl Shampoo
- 6.7 oz Curl Conditioner
- 5.5 oz Curl-Defining Whip
*You’ll still have NFS Curl Shampoo & Conditioner (retail size) available after the 17 oz back bar bottles sell out, to support your basin services.
Curl Shampoo
Curl Conditioner
Curl-Defining Whip
Curl-Defining Whip NFS
Why the Change?
This shift allows us to focus on innovation and efficacy, ensuring that every Virtue product meets our highest standards. By refining our collection, we’re setting the stage for future breakthroughs in curl care.
Alternatives for Your Clients
Curl Leave-In Butter users: Mix Un-Frizz Cream with Damage Reverse Serum® or Healing Oil for lasting hydration.
Curl-Defining Gel users: Mix Un-Frizz Cream with Curl-Defining Whip for soft, long-lasting definition.
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We appreciate your partnership and look forward to bringing you even more groundbreaking solutions in the future. If you have any questions, your Virtue representative is here to help.