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For this year’s Beauty Groundbreakers Awards, The TZR beauty team enlisted editors, BDG staffers, and a panel top industry experts, from celebrity hairstylists to renowned dermatologists, to test hundreds of semi-finalist products for a month-and-a-half, then rate them based on ingredient innovation, formula technology, and sustainability initiatives in production and packaging. The winners deliver on their promises—and do it well.
Deeply moisturizing and never greasy, this award-winning hair serum is made with the highest percentage of the brand’s Alpha Keratin 60ku (a hair-identical protein) to instantly repair broken bonds within the hair, improve elasticity, and tackle split ends. With continued use, its benefits compound, resulting in softer, stronger, more resilient strands.