Damage attacks hair in multiple ways, be it heat, bleach, aging, UV rays, or chemical straightening—even brushing too hard. So, we harnessed the highest concentration of our patented hair-healing protein, Alpha Keratin 60ku®, and combined it with the best damage-fighting technology science has to offer to create one incredible 360° treatment to reverse damage like nothing else.

Not a bond builder. Not a peptide complex. Not a protein. Something else entirely new: The world’s most advanced damage-fighting serum.

Instantly repair, forever protect*.

*With continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience.

Damage Reverse™ Serum is the only leave-in treatment that's clinically proven to instantly repair damage and protect hair from future harm with the highest dose of Virtue®’s healing, 100% bioidentical protein, Alpha Keratin 60ku®.

Our patented and proprietary Alpha Keratin 60ku® protein goes where no keratin has gone before for next-level damage repair.

Alpha Keratin 60ku®, is a strand-strengthening, damage-repairing protein that’s identical to the keratin that makes up our hair. Damage Reverse™ Serum employs this protein at its highest concentration, meaning that, for the first time ever, we can intensely repair past damage and protect against future harm in just one use.