Imagine: For 72 hours, humidity has no hold on you. Your natural texture is free to be, from tropical climates to New York City summers. Hair is smoother, getting stronger, and thriving.

Meet Virtue® Frizz Block™ Smoothing Spray, an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist. It’s an alcohol-free, prescription-strength equivalent of traditional anti-frizz sprays, with heat protectant up to 450 degrees, and it features the first-and-only reparative human keratin, Alpha Keratin 60ku®, to repair damage with each use. 

Sounds impressive, right? That’s because it’s not enough to meet the status quo. We’re surpassing it.


Virtual Training: Sneek Peek Class  ↗
Watch the Virtual with Virtue™ recording on demand and get to know the ins-and-outs of Frizz Block™ Smoothing Spray. 

Asset Folder  ↗
Download images and signage to use in your salon, or on your website, social media, and more.


Can I layer with other styling products and in what order?
Yes. While Frizz Block™ helps to lock in moisture, it doesn't condition hair; if needed, apply Un-Frizz Cream, 6-in-1 Styler, Leave-In Conditioner first, then spray the Frizz Block to seal everything in. Healing Oil can be used on completely dry hair as a finisher.  

Can air-dried hair benefit from Frizz Block?
The technology in this product is most efficacious when heat activated. While our studies were all conducted with heat; air-dried hair can still benefit from frizz-reducing ingredients.

Do you have to reapply on day 2+ if you wet the hair?
For someone with curly hair who may re-wet the hair on day two or three, you may dampen without reapplying if you're under under 3 days. If you fully rinse, you will need to reapply.