Formulated with our revolutionary Alpha Keratin 60ku® protein, Virtue® Texturizing Spray delivers lustrous, healthy shine while infusing hair with immediate, flexible, and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest. Color-safe, paraben-free, gluten-free, vegan.
Virtue® Shaping Spray’s ultra-fine mist defies conventional hairsprays with an incredibly clean application and a soft, flexible hold. It’s infused with our patented Alpha Keratin 60ku® which binds to damaged ends, filling and smoothing where needed most, giving hair a healthy, vibrant shine. Color-safe, paraben-free, gluten-free.
Virtue® Dry Shampoo is a clean aerosol spray that dispenses as a dry mist and works to soak up excess oils while adding health-boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch. Color-safe, paraben-free, gluten-free, vegan.
Formulated with our revolutionary Alpha Keratin 60ku® protein, Virtue® Volumizing Primer allows you to build your dream style without any stickiness or buildup. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny. Color-safe, paraben-free, gluten-free, vegan.
Virtue® Lifting Powder combines our patented Alpha Keratin 60ku® with invigorating texture enhancers. Formulated to bring life to fine, flat hair, this volumizing powder instantly absorbs for an immediate lift, plus helps fullness last all day. Perfect for second-day touch-ups to revive style. Color-safe, paraben-free, gluten-free.