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Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall healthier. Color-safe, paraben-free, gluten-free, vegan.
Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Virtue® Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free, vegan.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, Virtue® Smooth Conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic conditioning. Color-safe, paraben-free, gluten-free, vegan.
Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.
Formulated with our first-of-its-kind Alpha Keratin 60ku®, Virtue® Recovery Conditioner behaves like a high-powered treatment, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free, vegan.
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.
Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns.
CONTAINS:
20% SAVINGS! Give coarse, frizz-prone hair a sleek and shiny makeover with the largest amount (and highest value!) of our coveted Smooth Shampoo and Conditioner.
(Original Packaging) Virtue® Labs Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, wavy or thick hair. Color-safe, paraben-free, gluten-free, vegan.
FINAL SALE. LIMITED QUANTITY AVAILABLE. WHILE SUPPLY LASTS. PRICE AS MARKED. NOT COMBINABLE WITH OTHER OFFERS.
20% SAVINGS! Volumize and thicken fine, flat strands with the largest amount (and highest value!) of our award-winning, best-selling Full Shampoo and Conditioner.
20% SAVINGS! Repair and rejuvenate dry, damaged strands with the largest amount (and highest value!) of our award-winning, best-selling Recovery Shampoo and Conditioner.
A Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and Minoxidil 5% Foam.
This regimen is ideal for moderate to severe hair loss due to: hereditary factors, hormonal fluctuations, nutritional deficiencies, and/or stress. Safe for chemically treated or colored hair.
Ready for the data? Find out more about the results of Flourish® clinical studies here.
Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp Treatment is a light, whipped crème that lifts aged cells and impurities from the hair follicles to balance and condition hair without adding residue. Rice beads and fruit enzymes provide dual-action exfoliation; Kalahari melon oil and jojoba oil provide moisture balance; and Alpha Keratin 60ku® repairs hair with each use. Color-safe, paraben-free, gluten-free, vegan.
Try the world's most scientifically advanced hair care ever made. Our formulas are clinically proven to increase color vibrancy by 138%, repair split ends by 95%, reduce frizz by 67%, and decrease breakage by 42% in as few as five washes, all thanks to a unique keratin protein you’ll only find here.
Includes: various shampoos, conditioners, stylers & treatments ($270 retail value)
*Get it for $50 with code TRYVIRTUE. Valid for one-time use for a limited time. Not combinable with other offers.
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster.
This regimen is ideal for mild to moderate hair thinning due to: hereditary factors, hormonal fluctuations, recent pregnancy, nutritional deficiencies and/or stress. Designed for those seeking a more natural solution. Safe for chemically treated or colored hair.
Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.