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Healing OilSHIPS EARLY OCTOBER
Virtue® Healing Oil is a first-of-its-kind, shake-to-activate formula that makes hair shinier and stronger in an instant. With every shake, our Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow. Color-safe, paraben-free, gluten-free, vegan.
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Holiday 2021: Fan Favorites KitA best-selling collection featuring Recovery Shampoo & Conditioner, Healing Oil, and the Restorative Treatment Mask. This Fan Favorites Kit comes in a holiday theme box with window.
SRP $122 (20% Savings REG $152)
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Restorative Treatment MaskInfused with our exclusive complex that includes Alpha Keratin 60ku®, Virtue® Restorative Treatment Mask delivers an immediate and intense hydrating and conditioning boost. The result? Silky soft hair that’s immediately reinvigorated with health and nourishment. Color-safe, paraben-free, gluten-free, vegan. -
Flourish MANTA Healthy Hair BrushUniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing breakage and restoring a youthful, silky shine.
Ideal for women with fine, fragile or thinning hair.
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Recovery ConditionerFormulated with our first-of-its-kind Alpha Keratin 60ku®, Virtue® Recovery Conditioner behaves like a high-powered treatment, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free, vegan.
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Leave-In ConditionerFormulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall healthier. Color-safe, paraben-free, gluten-free, vegan.
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Color Revival KitIt's the healthy color kick-me-up for in between salon visits. Until you’re back in your colorist’s chair, heal and hydrate hair while reviving color with our new in-home maintenance treatment for colored hair. Featuring Virtue® Recovery Shampoo & Conditioner Packettes, salon-grade ColorKick™, and our best-selling Restorative Treatment Mask, this comprehensive care kit:
- Fights fade and revives shine
- Strengthens, hydrates, and nourishes hair, making color more vibrant
- Supports color maintenance at home in between services
Color-safe, paraben-free, gluten-free.
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Holiday 2021: Stocking StufferA travel-size Recovery Shampoo & mini deluxe Restorative Treatment Mask set to reveal healthy and renewed hair. This Beauty 2 Go boxed duo is ideal for white elephant and secret santa gifts and stocking stuffers.
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Flourish Shampoo for Thinning HairFlourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.
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Hair & Scalp Treatment MinisBalance, detoxify, and nourish hair and scalp back to its purest, healthiest state with minis of our best-selling Restorative Treatment Mask and Exfoliating Scalp Treatment––the perfect size to take on the go.
Restorative Treatment Mask is an intensely hydrating, three-minute mask that uses Alpha Keratin 60ku® to fill cracks in the cuticle, making strands whole again, while nutrient-rich ingredients enhance color, moisture retention, and shine.
Exfoliating Scalp Treatment is a the first-and-only conditioning scalp scrub that detoxifies the scalp by removing build-up and impurities while leaving hair hydrated and conditioned.
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Holiday 2021: Back Bar Recovery DuoA professional size Recovery Shampoo & Conditioner set to nourish dry, damaged, depleted hair back to hydrated health. This Shower Power Duo comes in a clear branded reusable bag.
SRP $138 (15% Savings | REG $162)
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ColorKick® De-Brassing ShampooFREE GIFT!
Get FREE 15 ml Restorative Treatment Masks to gift your clients with your purchase of De-Brassing ShampooColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.
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ColorKick®The first of its kind, ColorKick® turns the historically damaging coloring process into a healthy hair-transforming, in-color treatment. Mixed right in the bowl with color or bleach, it activates immediately and works instantaneously. No extra steps, no added time. A single ingredient, ALPHA KERATIN 60ku REACTIVE™––a patented form of human keratin–– Is 100% pure, natural, non-toxic, and chemical free. Color-safe, paraben-free, gluten-free. Vegan.
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Volumizing MousseVirtue® Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Our signature Alpha Keratin 60ku® binds directly to hair, filling and smoothing cracks and crevices along the cuticle while Baobab Seed adds healthy bounce and fullness. Color-safe, paraben-free, gluten-free, vegan. -
Dry ShampooVirtue® Dry Shampoo is a clean aerosol spray that dispenses as a dry mist and works to soak up excess oils while adding health-boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch. Color-safe, paraben-free, gluten-free, vegan.
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Full ShampooVirtue® Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free, vegan.
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Recovery ShampooFormulated with our first-of-its-kind Alpha Keratin 60ku®, Virtue® Recovery Shampoo behaves like a high-powered treatment, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free, vegan.
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Full ConditionerSHIPS LATE OCTOBER
Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Virtue® Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free, vegan.
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Texturizing SprayFormulated with our revolutionary Alpha Keratin 60ku® protein, Virtue® Texturizing Spray delivers lustrous, healthy shine while infusing hair with immediate, flexible, and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest. Color-safe, paraben-free, gluten-free, vegan.
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Topical Scalp SupplementRestore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for every hair we grow. Virtue® Topical Scalp Supplement™ is a nightly infusion of nourishment. This highly potent serum floods scalp and hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides, and prebiotic activity. The result: a healthy scalp for strong, vibrant, and youthful hair. Color-safe, paraben-free, gluten-free, vegan.