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Full ShampooVirtue® Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free, vegan.
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Smooth ShampooFormulated with our first-of-its-kind Alpha Keratin 60ku® protein, Virtue® Smooth Shampoo shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free, vegan.
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Dry ShampooVirtue® Dry Shampoo is a clean aerosol spray that dispenses as a dry mist and works to soak up excess oils while adding health-boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch. Color-safe, paraben-free, gluten-free, vegan.
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Recovery ShampooFormulated with our first-of-its-kind Alpha Keratin 60ku®, Virtue® Recovery Shampoo behaves like a high-powered treatment, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free, vegan.
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Purifying ShampooFormulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, Virtue® Purifying Shampoo not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. Color-safe, paraben-free, gluten-free, vegan.
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Curl ShampooVirtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
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ColorKick® De-Brassing ShampooColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.
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Flourish Shampoo for Thinning HairFlourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.
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Smooth ShampooA shampoo that polishes hair with each use. Smooth shampoo cleanses and de-frizzes strand by strand, infusing hair with vibrancy and shine.
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Curl ShampooVirtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
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Curl Discovery KitDetangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns.
CONTAINS:
- Travel-Size Curl Shampoo 2oz
- Travel-Size Curl Conditioner 2oz
- Deluxe Mini Curl Leave-In Butter .5oz
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Holiday 22 - Mini Must HavesThe power of healing human keratin in your pocket (or your dopp kit). Experience the full range of Virtue®’s nourishing, hydrating, reparative formulas featuring Alpha Keratin 60ku® protein with this set of top-selling fan favorites. Whether trying Virtue for the first time or gifting a loved one their best hair humanly possible, this travel-sized combo is a small but mighty addition to everyday routines.
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Smooth Discovery KitRefine, defrizz, and hydrate hair with Virtue®’s super-silkening Smooth Shampoo and Conditioner and best-selling Restorative Treatment Mask.
CONTAINS:
- Travel Size Smooth Shampoo 2oz
- Travel Size Smooth Conditioner 2oz
- Restorative Treatment Mask .5oz
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Color Revival KitIt's the healthy color kick-me-up for in between salon visits. Until you’re back in your colorist’s chair, heal and hydrate hair while reviving color with our new in-home maintenance treatment for colored hair. Featuring Virtue® Recovery Shampoo & Conditioner Packettes, salon-grade ColorKick™, and our best-selling Restorative Treatment Mask, this comprehensive care kit:
- Fights fade and revives shine
- Strengthens, hydrates, and nourishes hair, making color more vibrant
- Supports color maintenance at home in between services
Color-safe, paraben-free, gluten-free.
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Recovery Discovery KitRenew dehydrated hair with every wash with Virtue®’s nourishing and revitalizing Recovery Shampoo and Conditioner and award-winning Restorative Treatment Mask.
CONTAINS:
- Travel-Size Recovery Shampoo 2oz
- Travel-Size Recovery Conditioner 2oz
- Deluxe Mini Restorative Treatment Mask .5oz
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Recovery Duo PacketteVirtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.
Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability.
Color-safe, paraben-free, gluten-free.
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Color Revival KitCombine self-care and color care with this at-home healthy color kick-me-up in between salon visits. In just 10 minutes, hair is nourished, hydrated, and strengthened, helping color last longer until your client's next appointment.
This salon-exclusive kit features a mini deluxe vial of professional-grade ColorKick®, and our best-selling Restorative Treatment Mask. Together, this powerful duo:
- Fights fade and revives shine
- Strengthens, hydrates, and nourishes hair, making color more vibrant
- Supports color maintenance at home in between services
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Full Discovery KitGet maximum lift with a hydrating kick with Virtue®’s volumizing and reviving Full Shampoo and Conditioner and best-selling Restorative Treatment Mask.
CONTAINS:
- Travel-Size Full Shampoo 2oz
- Travel-Size Full Conditioner 2oz
- Deluxe Mini Restorative Treatment Mask .5oz
