Flourish Shampoo for Thinning Hair
Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.
Flourish Conditioner for Thinning Hair
Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.
Hair Growth Treatment (Minoxidil 5%)
A Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and Minoxidil 5% Foam.
This regimen is ideal for moderate to severe hair loss due to: hereditary factors, hormonal fluctuations, nutritional deficiencies, and/or stress. Safe for chemically treated or colored hair.
Hair Rejuvenation Treatment (Drug Free)
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster.
This regimen is ideal for mild to moderate hair thinning due to: hereditary factors, hormonal fluctuations, recent pregnancy, nutritional deficiencies and/or stress. Designed for those seeking a more natural solution. Safe for chemically treated or colored hair.
Flourish Mask for Thinning Hair
The Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while hydrating to leave hair shiny and silky-soft while you grow more.
Flourish MANTA Healthy Hair Brush
Uniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing breakage and restoring a youthful, silky shine.
Ideal for women with fine, fragile or thinning hair.
Holiday 22 - Best-Selling Hair Favorites
Award winners. Top sellers. Fan favorites. Call them what you will, Recovery Shampoo and Conditioner, Restorative Treatment Mask, 6-in-1 Styler, and Healing Oil bring the best of Virtue to your vanity. Whether you’re washing, treating, or styling, they’re the perfect introduction to our powerful protein, Virtue®’s Alpha Keratin 60ku®. Paired with nourishing, hydrating, and high-performing ingredients, this revolutionary human keratin strengthens and repairs strands for your best hair humanly possible.
Flourish Volumizing Styler
Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free, vegan and gluten-free.
Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Virtue® Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free, vegan.
Formulated with our first-of-its-kind Alpha Keratin 60ku®, Virtue® Recovery Shampoo behaves like a high-powered treatment, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free, vegan.
Virtue® Dry Shampoo is a clean aerosol spray that dispenses as a dry mist and works to soak up excess oils while adding health-boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch. Color-safe, paraben-free, gluten-free, vegan.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, Virtue® Smooth Shampoo shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free, vegan.
Restorative Treatment MaskInfused with our exclusive complex that includes Alpha Keratin 60ku®, Virtue® Restorative Treatment Mask delivers an immediate and intense hydrating and conditioning boost. The result? Silky soft hair that’s immediately reinvigorated with health and nourishment. Color-safe, paraben-free, gluten-free, vegan.
Restorative Treatment Mask
Due to supply challenges, this product is currently out of stock.
A luxurious, deeply hydrating weekly treatment for all hair types in need of intense moisture and repair. Infused with an exclusive complex that combines our Alpha Keratin 60ku® protein with skincare-quality moisturizers to deliver an intensive healing and hydrating boost. Perfect for hair left dry or damaged by color, heat styling, and/or chemical processing, this mask actively rehabilitates hair for instant nourishment without weighing it down. Color-safe and ideal for all hair textures.
Virtue® Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free, vegan.
Formulated with our revolutionary Alpha Keratin 60ku® protein, Virtue® Volumizing Primer allows you to build your dream style without any stickiness or buildup. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny. Color-safe, paraben-free, gluten-free, vegan.
Topical Scalp Supplement
Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for every hair we grow. Virtue® Topical Scalp Supplement™ is a nightly infusion of nourishment. This highly potent serum floods scalp and hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides, and prebiotic activity. The result: a healthy scalp for strong, vibrant, and youthful hair. Color-safe, paraben-free, gluten-free, vegan.
Recovery Duo Packette
Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.
Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability.
Color-safe, paraben-free, gluten-free.