Log in to your Salon Pro Account.
Don’t have an account? Register
I’m not a salon pro. Shop Retail Products
Don’t have an account? Register
I’m not a salon pro. Shop Retail Products
Powered by our revolutionary Alpha Keratin 60ku® protein, Virtue® 6-in-1 Styler is the ultimate multitasking product—a frizz-fighter, bounce-builder, style-setter and shine-booster all in one. This lightweight formula blends seamlessly into hair without a trace, works for every hair type, and is the perfect go-to for second-day hair and achieving that “done undone” finish. Color-safe, paraben-free, gluten-free, vegan.
Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free, vegan and gluten-free.
Formulated with our revolutionary Alpha Keratin 60ku® protein, Virtue® Volumizing Primer allows you to build your dream style without any stickiness or buildup. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny. Color-safe, paraben-free, gluten-free, vegan.
Virtue® Dry Shampoo is a clean aerosol spray that dispenses as a dry mist and works to soak up excess oils while adding health-boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch. Color-safe, paraben-free, gluten-free, vegan.
Virtue®’s proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.
Formulated with our revolutionary Alpha Keratin 60ku® protein, Virtue® Texturizing Spray delivers lustrous, healthy shine while infusing hair with immediate, flexible, and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest. Color-safe, paraben-free, gluten-free, vegan.
Formulated with our first-of-its-kind Alpha Keratin 60ku®, Virtue® Recovery Shampoo behaves like a high-powered treatment, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free, vegan.
Your ultimate reinvigorating pick-me-up for hair in need of a refresh. This invisible, super light formula truly cleanses the hair while it enhances scalp health. It removes oil, sweat, odor and impurities without build-up and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch.
FINAL SALE
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
Virtue® ColorKick® is the first-ever hair filler made from 100% pure, human keratin. Mixed right in the color bowl, it repaves the cuticle of the hair and refills the keratin that’s eroded through the coloring process. Now you can lift higher, minimize breakage, and experience more vibrant color and shine, plus better gray coverage, and hair that’s actually healthier after coloring than it was before.
No measuring. No dilution. Just pour and mix.
Try the world's most scientifically advanced hair care ever made. Our formulas are clinically proven to increase color vibrancy by 138%, repair split ends by 95%, reduce frizz by 67%, and decrease breakage by 42% in as few as five washes, all thanks to a unique keratin protein you’ll only find here.
Includes: various shampoos, conditioners, stylers & treatments ($270 retail value)
*Get it for $50 with code TRYVIRTUE. Valid for one-time use for a limited time. Not combinable with other offers.
Virtue® Healing Oil is a first-of-its-kind, shake-to-activate formula that makes hair shinier and stronger in an instant. With every shake, our Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow. Color-safe, paraben-free, gluten-free, vegan.