Virtue was built on a vision to give everyone their best hair scientifically possible. Beginning August 1, we’re expanding that vision by making our patented Alpha Keratin 60ku® technology more accessible to the stylists who shape hair every day — now also available through select Cosmo Prof stores and online at cosmoprofbeauty.com.

Raleigh, N.C. (July 27, 2026) – Virtue Labs, the biotech haircare company powered by its patented Alpha Keratin 60ku®, today announced its latest distribution partnership with Beauty Systems Group, distributing its products to salon professionals through the Cosmo Prof store network.

Beginning in August, Virtue will be available through 350 Cosmo Prof stores nationwide, expanding access to the brand’s award-winning haircare portfolio for salon professionals across the country. The partnership underscores Virtue Labs’ continued commitment to the professional community, increasing access to education, resources, and support while making it even easier for stylists to shop the products they trust.

As Virtue grows its professional distribution footprint, the brand’s dedicated Professional Sales and Education team will remain fully in place, continuing to provide the personalized service, business-building support, and relationship-driven approach that have long distinguished the brand. The addition of Beauty Systems Group strengthens Virtue’s existing professional distribution network offering salons greater flexibility, accessibility, and purchasing convenience while preserving the trusted support and partnerships they rely on.

“This partnership comes at an exciting time for us, as we’re seeing great growth in retail, with consumers and salon professionals alike responding to Virtue’s proprietary, hair-healing science,” said Jose Luis Palacios, CEO of Virtue Labs. “Our proprietary Alpha Keratin 60ku®, the first bio-identical keratin protein on the market, has earned the trust of leading professionals and consumers alike for its ability to repair and heal damaged hair. Through this partnership, we look forward to expanding access to Virtue and bringing our hair-healing technology to even more people.”

“At Beauty Systems Group, we're committed to equipping beauty professionals with the brands, education and resources they need to succeed in an evolving industry. Adding Virtue Labs to our assortment reflects our continued investment in innovative solutions that help licensed professionals stay at the forefront of the industry. We're proud to partner with Virtue to expand access to its science-backed haircare through Cosmo Prof stores nationwide and help more stylists discover the benefits of its hair-healing technology.” Angela Swanner, Group Vice President of Merchandising, Beauty Systems Group.

The partnership will kick off August 1 at select Cosmo Prof stores in the U.S. nationwide, including its e-commerce channel.

Find Virtue Near You

Cosmo Prof #8603
549 W. International A2-4
Anchorage, AK 99518

Cosmo Prof #8924
467 West Parks Hwy #DC
Wasilla, AK 99654

Cosmo Prof #8789
4200 Chino Pkwy Ste 835
Chino Hills, CA 91709

Cosmo Prof #68503
891 Showroom Place #102
Chula Vista, CA 91914

Cosmo Prof #8625
4425 J Treat Blvd #I&IA
Concord, CA 94521

Cosmo Prof #87049
34081 Doheny Park Rd
Dana Point, CA 92624

Cosmo Prof #8627
7011-7017 Dublin Blvd
Dublin, CA 94568

Cosmo Prof #87026
830 Fletcher Parkway
El Cajon, CA 92020

Cosmo Prof #87013
39015 Fremont Hub Ste 42
Fremont, CA 94538

Cosmo Prof #8845
2435 E Chapman Ave
Fullerton, CA 92831

Cosmo Prof #8844
280 E. 10th St. Unit A
Gilroy, CA 95020

Cosmo Prof #9346
7391 Warner Ave. Unit I/J
Huntington Beach, CA 92647

Cosmo Prof #87123
2298 Foothill Blvd
La Verne, CA 91750

Cosmo Prof #9529
1125 Catalina Dr.
Livermore, CA 94550

Cosmo Prof #87033
600 N La Brea
Los Angeles, CA 90036

Cosmo Prof #87097
8348 Beverly Blvd
Los Angeles, CA 90048

Cosmo Prof #87086
24451 Alicia Parkway #6A
Mission Viejo, CA 92691

Cosmo Prof #9312
5404 Moreno Street #C
Montclair, CA 91763

Cosmo Prof #8764
902 Enterprise Way Ste F
Napa, CA 94558

Cosmo Prof #9322
9705 Reseda Blvd.
Northridge, CA 91324

Cosmo Prof #8896
6 East Washington St
Petaluma, CA 94952

Cosmo Prof #9320
3480 A La Sierra Avenue
Riverside, CA 92503

Cosmo Prof #87040
17402 Colima Rd
Rowland Heights, CA 91748

Cosmo Prof #9351
137 Hickey Blvd.
South San Francisco, CA 94080

Cosmo Prof #8870
4560 Alvarado Canyon Rd 1C
San Diego, CA 92120

Cosmo Prof #8884
3555 Rosecrans St #108
San Diego, CA 92110

Cosmo Prof #8687
2842-40 Story Road
San Jose, CA 95127

Cosmo Prof #9327
962 Blossom Hill Road
San Jose, CA 95123

Cosmo Prof #87018
15100 Hesperian Blvd #304
San Leandro, CA 94578

Cosmo Prof #8689
12314 Los Osos Valley Rd
San Luis Obispo, CA 93405

Cosmo Prof #87069
28126 S Western Ave #7
San Pedro, CA 90732

Cosmo Prof #8690
770 West Francisco Blvd
San Rafael, CA 94901

Cosmo Prof #9345
3191 Cleveland Avenue
Santa Rosa, CA 95403

Cosmo Prof #68512
9535 Mission Gorge Rd #H
Santee, CA 92071

Cosmo Prof #8698
1121 Military Ave. #202
Seaside, CA 93955

Cosmo Prof #87000
27576 Ynez Rd Ste H9
Temecula, CA 92591

Cosmo Prof #9304
22741 Hawthorne Blvd.
Torrance, CA 90505

Cosmo Prof #9308
450 S. Glendora Ave.
West Covina, CA 91790

Cosmo Prof #87103
21791-5 Ventura Blvd
Woodland Hills, CA 91364

Cosmo Prof #66131
1054 North Main St #3
Dayville, CT 06241

Cosmo Prof #66228
220 Rt-12 Ste 4
Groton, CT 06340

Cosmo Prof #6053
2380 Dixwell Avenue
Hamden, CT 06514

Cosmo Prof #6055
77 Salem Turnpike
Norwich, CT 06360

Cosmo Prof #66283
105 Elm St Unit 8
Old Saybrook, CT 06475

Cosmo Prof #6594
697 Winsted Road
Torrington, CT 06790

Cosmo Prof #6057
520 Hartford Turnpike K
Vernon, CT 06066

Cosmo Prof #6094
1291 Silas Deane Hwy
Wethersfield, CT 06109

Cosmo Prof #9236
18745 S. Dixie Hwy
Cutler Bay, FL 33157

Cosmo Prof #66145
7564 SW 117 Ave
Miami, FL 33183

Cosmo Prof #66235
3999 Austell Rd Ste 405
Austell, GA 30106

Cosmo Prof #6613
130 John W Morrow Jr Pkwy
Gainesville, GA 30501

Cosmo Prof #66190
390 Ernest W Barrett Pkwy
Kennesaw, GA 30144

Cosmo Prof #6616
5450 Peachtree Pkwy #6A
Norcross, GA 30092

Cosmo Prof #66219
4651 Woodstock Rd #470
Roswell, GA 30075

Cosmo Prof #6609
6327 Roswell Rd
Sandy Springs, GA 30328

Cosmo Prof #66222
2420 Wisteria Blvd #11
Snellville, GA 30078

Cosmo Prof #66306
706 S. Randall Road
Algonquin, IL 60102

Cosmo Prof #6668
31 W Golf Road
Arlington Heights, IL 60005

Cosmo Prof #6580
398 W. Army Trail Rd #122
Bloomingdale, IL 60108

Cosmo Prof #66217
102-104 Broadview Vill Sq
Broadview, IL 60153

Cosmo Prof #6941
52 Countryside Plaza
Countryside, IL 60525

Cosmo Prof #86015
23 Crystal Lake Plaza
Crystal Lake, IL 60014

Cosmo Prof #66307
7325 Lemont Rd
Downers Grove, IL 60516

Cosmo Prof #6589
3701 W Grand Ave #3701-1
Gurnee, IL 60031

Cosmo Prof #6635
1848 E. Lincoln Hwy.
New Lenox, IL 60451

Cosmo Prof #9870
4728 W 103rd St
Oak Lawn, IL 60453

Cosmo Prof #9805
9109 W. 151st Street
Orland Park, IL 60462

Cosmo Prof #66311
618 West Glen Ave
Peoria, IL 61614

Cosmo Prof #66218
11914 S Rte 59 Ste 122
Plainfield, IL 60585

Cosmo Prof #9886
816 E. Nerge Road
Roselle, IL 60172

Cosmo Prof #66139
835 E Rollins Rd
Round Lake Beach, IL 60073

Cosmo Prof #6568
17143 Harlem Avenue
Tinley Park, IL 60477

Cosmo Prof #66189
701 Milwaukee Ave #264
Vernon Hills, IL 60061

Cosmo Prof #9876
11 Huntington Lane
Wheeling, IL 60090

Cosmo Prof #6555
1432 Keystone Way
Carmel, IN 46032

Cosmo Prof #6919
3014 North Calumet Ave
Valparaiso, IN 46383

Cosmo Prof #86042
2663-2667 100th Street
Urbandale, IA 50322

Cosmo Prof #6151
9224 Westport Road
Louisville, KY 40242

Cosmo Prof #66114
771 Southbridge St #4
Auburn, MA 01501

Cosmo Prof #66153
747 Belmont
Brockton, MA 02301

Cosmo Prof #66301
85 Worcester Road
Framingham, MA 01702

Cosmo Prof #6684
1070 Iyannough Road #G10
Hyannis, MA 02601

Cosmo Prof #6697
211 Plain St Unit #5
Lowell, MA 01852

Cosmo Prof #6693
500 Providence Highway
Norwood, MA 02062

Cosmo Prof #6080
276 Turnpike Road
Westborough, MA 01581

Cosmo Prof #66248
6490 Dobbin Rd, Ste L
Columbia, MD 21045

Cosmo Prof #6372
202 East Pulaski Hwy.
Elkton, MD 21921

Cosmo Prof #6411
5732 Buckeystown Pike #6
Frederick, MD 21704

Cosmo Prof #6512
11299 Owings Mills Rd 105
Owings Mills, MD 21117

Cosmo Prof #6531
20 Rt. 140 Englar Rd.
Westminster, MD 21157

Cosmo Prof #66188
4185 Baldwin Rd
Auburn Hills, MI 48326

Cosmo Prof #66000
24285 Novi Road
Novi, MI 48375

Cosmo Prof #66195
47440 Van Dyke Ave
Shelby Township, MI 48317

Cosmo Prof #66223
5217 Highland Road
Waterford, MI 48327

Cosmo Prof #8620
3675 South Carson St
Carson City, NV 89701

Cosmo Prof #87099
4730 W Blue Diamond Rd
Enterprise, NV 89139

Cosmo Prof #87024
1920 E Serene Ave #530-4
Las Vegas, NV 89123

Cosmo Prof #87098
6536 N Decatur Blvd #130
Las Vegas, NV 89131

Cosmo Prof #6710
1100 Hooksett Road #110
Hooksett, NH 03106

Cosmo Prof #6708
300 Main St Unit 409
Nashua, NH 03060

Cosmo Prof #66105
650 Amherst St Ste 101A
Nashua, NH 03063

Cosmo Prof #66193
58 Plaistow Rd
Plaistow, NH 03865

Cosmo Prof #6755
2770 Hooper Avenue
Brick, NJ 08723

Cosmo Prof #66016
315 Rte 35 North #4
Eatontown, NJ 07724

Cosmo Prof #66021
455 Route 9 South
Englishtown, NJ 07726

Cosmo Prof #6766
19 N. Maple Ave. Ste A
Marlton, NJ 08053

Cosmo Prof #66010
321 Market Street
Saddle Brook, NJ 07663

Cosmo Prof #6640
2626 Middle Country Rd
Centereach, NY 11720

Cosmo Prof #9653
1603 Route 9 #5
Clifton Park, NY 12065

Cosmo Prof #66320
579 Troy Schenectady Rd
Latham, NY 12210

Cosmo Prof #6185
325 Sunrise Hwy.
Lynbrook, NY 11563

Cosmo Prof #66167
159 US-6 Unit 9A
Mahopac, NY 10541

Cosmo Prof #66133
2920 Rte 112 Unit 1
Medford, NY 11763

Cosmo Prof #6171
303 Route 211 E Ste D
Middletown, NY 10940

Cosmo Prof #6588
99 Route 17K, Suite 3
Newburgh, NY 12550

Cosmo Prof #6098
1710 Altamont Avenue
Schenectady, NY 12303

Cosmo Prof #6406
9129 Monroe, Suite 130
Charlotte, NC 28270

Cosmo Prof #66118
8700 Pineville-Mathews Rd
Charlotte, NC 28226

Cosmo Prof #6939
168 Norman Station Blvd
Mooresville, NC 28117

Cosmo Prof #6392
6578 Glenwood Avenue
Raleigh, NC 27612

Cosmo Prof #6634
1474 Garner Station Blvd.
Raleigh, NC 27603

Cosmo Prof #66282
6385 Sawmill Road
Dublin, OH 43016

Cosmo Prof #9707
624 Leona Street
Elyria, OH 44035

Cosmo Prof #6197
3727 Stonegate Ste C
Medina, OH 44256

Cosmo Prof #6049
423 S. Breiel Blvd.
Middletown, OH 45044

Cosmo Prof #6553
48 Westerview Drive
Westerville, OH 43081

Cosmo Prof #66313
3853 Burbank Rd Ste 3
Wooster, OH 44691

Cosmo Prof #8887
3861 SW 117th St Ste F
Beaverton, OR 97005

Cosmo Prof #87089
2605 SE Tualatin Valley
Hillsboro, OR 97123

Cosmo Prof #8648
5795 SW Jean Rd Suite 1
Lake Oswego, OR 97035

Cosmo Prof #8671
4835 SW 77th Ave
Portland, OR 97225

Cosmo Prof #8744
10727 SE 82nd Ave
Portland, OR 97086

Cosmo Prof #66203
3578 Rte 611 #248 & 250
Bartonsville, PA 18321

Cosmo Prof #6698
807 N Easton Rd Ste 108
Doylestown, PA 18901

Cosmo Prof #6762
2915 Dekalb Ave
East Norriton, PA 19401

Cosmo Prof #6756
2441 Butler Street
Easton, PA 18042

Cosmo Prof #6726
4907 Jonestown Road
Harrisburg, PA 17109

Cosmo Prof #6768
150 Allendale Rd Ste 210
King of Prussia, PA 19406

Cosmo Prof #6758
668 Bethlehem Pike
Montgomeryville, PA 18936

Cosmo Prof #66124
3160 McIntyre Sq Dr
Pittsburgh, PA 15237

Cosmo Prof #6761
204 Shoemaker Rd Ste 5
Pottstown, PA 19464

Cosmo Prof #66194
237 N West End Blvd
Quakertown, PA 18951

Cosmo Prof #66185
541 E Street Road
Trevose, PA 19053

Cosmo Prof #6738
322 Old York Rd #324
Warminster, PA 18974

Cosmo Prof #6721
32 Alta Drive
Whitehall, PA 18052

Cosmo Prof #6596
20411 Rte 19, Suite 2
Cranberry Twp, PA 16066

Cosmo Prof #6764
44 Greenfield Ave
Ardmore, PA 19003

Cosmo Prof #6759
408 W. Lincoln Hwy.
Exton, PA 19341

Cosmo Prof #6752
1000 Carlisle St, Ste 1675
Hanover, PA 17331

Cosmo Prof #66273
2600 McDade Blvd #C2A
Glenolden, PA 19036

Cosmo Prof #6724
2076 Bennett Ave
Lancaster, PA 17601

Cosmo Prof #6753
2018 E. Old Lincoln Hwy.
Langhorne, PA 19047

Cosmo Prof #6767
720 Quentin Rd, Ste 1
Lebanon, PA 17042

Cosmo Prof #66207
3944 Brodhead Rd, Ste 2
Monaca, PA 15061

Cosmo Prof #6733
2131 S. Atherton Street
State College, PA 16801

Cosmo Prof #66164
7150 Hamilton Blvd #175
Trexlertown, PA 18087

Cosmo Prof #6907
460 Washington Rd, Ste 1
Washington, PA 15301

Cosmo Prof #6763
35 E. Moreland Rd
Willow Grove, PA 19090

Cosmo Prof #66271
5975 Stage Road
Bartlett, TN 38134

Cosmo Prof #6400
3133 Duke St
Alexandria, VA 22314

Cosmo Prof #66177
723 Dominion Square
Culpeper, VA 22701

Cosmo Prof #6435
980 Bragg Road
Fredericksburg, VA 22407

Cosmo Prof #66297
1045 Edward Ferry Rd
Leesburg, VA 20176

Cosmo Prof #6443
2346 Virginia Beach Blvd #7-D
Virginia Beach, VA 23454

Cosmo Prof #66211
5251 John Tyler Mem Hwy
Williamsburg, VA 23185

Cosmo Prof #6418
14583 Potomac Mills Road
Woodbridge, VA 22192

Cosmo Prof #8610
4151 Meridian Suite 103
Bellingham, WA 98226

Cosmo Prof #8782
22703 Bothell-Everett Hwy
Bothell, WA 98021

Cosmo Prof #8840
14400 Ambaum Blvd SW #F
Burien, WA 98166

Cosmo Prof #8898
1844 S Burlington Blvd
Burlington, WA 98233

Cosmo Prof #9513
620 SE Everett Mallway
Everett, WA 98208

Cosmo Prof #8732
1320 S 324th St. Ste A6
Federal Way, WA 98003

Cosmo Prof #8646
3180 Clearwater Ave Ste C
Kennewick, WA 99336

Cosmo Prof #8751
19725 40th Ave W Ste G
Lynnwood, WA 98036

Cosmo Prof #8666
2615 Capital Mall Dr A2 & 3
Olympia, WA 98502

Cosmo Prof #9457
106 North Wilson Street
Olympia, WA 98506

Cosmo Prof #8675
12623 Meridian E St #A2
Puyallup, WA 98373

Cosmo Prof #87034
1233 Andover Park E
Renton, WA 98188

Cosmo Prof #8843
2580 Queensgate Dr
Richland, WA 99352

Cosmo Prof #87041
2922 1st Ave
Seattle, WA 98121

Cosmo Prof #8824
10406 Silverdale Way NW
Silverdale, WA 98383

Cosmo Prof #8801
2315 N. Pearl St #A-8
Tacoma, WA 98406

Cosmo Prof #8711
2904 NE Burton Rd Ste 103
Vancouver, WA 98662

Cosmo Prof #8805
8311 NE Hwy 99 Ste. C
Vancouver, WA 98665

Cosmo Prof #86017
1729 Thierer Road
Madison, WI 53704

Cosmo Prof #86030
910 Gateway Unit E2 & E3
West Bend, WI 53095