Gift-ready rituals, bestselling formulas, and exceptional value for the season ahead.
This holiday, Virtue brings together proven hair care, elevated gifting, and exceptional value. Explore the limited edition collection, find the right sets for your shelves, and download everything you need to support holiday sell-through.
For tangles and daily damage
Protect & Shine Set
All hair types
A complete prep-to-finish ritual for softer, stronger, more radiant hair. Strength & Shield Leave-In Conditioner instantly detangles and protects against heat up to 450°F, UV rays, and pollution; Healing Oil smooths, strengthens, and adds brilliant shine. A limited edition mini brush makes effortless detangling part of the gift.
The multi-award-winning Healing Oil ritual for home and on the go. This lightweight, shake-to-activate formula helps repair and strengthen damaged hair while smoothing frizz and adding luminous shine—now with a travel companion for touch-ups wherever the season takes you.
Give them more great hair days with their trusted Recovery, Smooth, or Full ritual—now in our largest, best-value bottles.
For dry, damaged, or overprocessed hair
Recovery Shampoo & Conditioner Jumbo-Size Duo
For dry, damaged, or overprocessed hair
Give stressed strands the restorative care they need with our bestselling Recovery Shampoo & Conditioner. Powered by Alpha Keratin 60ku®, this reparative duo cleanses, replenishes, and nourishes while helping restore softness, strength, and manageability—now in our largest, best-value bottles.
For frizz-prone, unruly, or moisture-depleted hair
Smooth Shampoo & Conditioner Jumbo-Size Duo
For frizz-prone, unruly, or moisture-depleted hair
Give coarse or frizz-prone hair a smoother way forward. Smooth Shampoo & Conditioner cleanse, soften, and hydrate while helping calm frizz and defend against humidity for sleeker, more manageable hair—now in our largest, best-value bottles.
Turn up the volume with lightweight care that makes fine hair feel fuller without weighing it down. Full Shampoo & Conditioner cleanse, condition, and help build body from the inside out for touchable volume, movement, and bounce—now in our largest, best-value bottles.
Login or enroll to get access to all of Virtue Professionals exclusive resources, from tips and tricks from our experts stylists to video content and more.
;){kind=link}