You know that Virtue®’s patented protein is transformative; that our products deliver on their promise of stronger, better, healthier hair. But do you know everything that had to happen to bring this brand to life? The many lessons our founder & CEO had to learn on her way to Virtue? The trials––and the finicky uniqueness––of our formulations?

Founded Beauty podcast host and founder of Fable & Mane, Akash Mehta, sits down with our Founder & CEO, Melisse Shaban, to discuss her 30+ years in brand marketing, product development, and retail operations, and what happened when she saw an opportunity in a groundbreaking piece of technology—and how she’s taken biotech beauty to new heights.