This is a big day for us at Virtue®. Today, we formally welcome acclaimed actress and entrepreneur Jennifer Garner to the Virtue® team! A fan of Virtue® haircare from the early days, Jennifer will finally join us as an official partner. In her role, she’ll use her voice to share our brand’s story and shine a spotlight on the health-focused hair products she has come to love.

Jennifer discovered Virtue® through her longtime friend and hair stylist Adir Abergel, who’s also our Creative Director. “Adir and I have grown up together and have collaborated extensively for almost twenty years. I trust him with everything, but especially when it comes to hair, so naturally, I was an early consumer and fan of Virtue®’s products,” she says. After seeing incredible results in her own hair from using Virtue® and learning more about the technology behind the products, Jennifer knew she needed to help spread the word.



It’s always been critical to her to partner with brands that align with what’s really important to her as a consumer. “Virtue®'s commitment to innovation, premium quality, and social responsibility reflect Adir’s values, as well as my own, and have made an official partnership seamless and complementary,” says Jennifer. I’m looking forward to working alongside Adir and the entire Virtue® Labs team—we’ve got to share the news about these incredible products and the inventive science and technology that sets them apart. Hair is important, people!” We couldn’t agree more.



Jennifer isn’t the only one excited about her new role—Adir is thrilled to have her on board. “It’s not enough to say that Jen and I are friends, we’re more like family,” he says. “We basically grew up together in our careers in Hollywood. To have this amazing human who I love believe in our products so much that she wants to join our Virtue® family is more than I could dream of.”

As part of Virtue®, Jennifer will work closely alongside Adir as well as our founder and CEO Melisse Shaban on creative content development and overall brand strategy.

Melisse has always been an admirer of Jennifer’s as a strong, virtuous woman who represents the spirit of the company in all facets. “In addition to her acclaim as an actress, Jennifer is a businesswoman and working mom who embodies many of the values we aspire to as a brand,” says Melisse. And because Jennifer is a real Virtue® customer, the authenticity that is so vital to Virtue® as a brand will shine through everything she helps create.

All of us are incredibly grateful for the opportunity to work with Jennifer and can’t wait to see what our collaboration will bring to this new phase of the Virtue® journey. On behalf of the entire team at Virtue®, welcome!





Full Shampoo + ConditionerFull Shampoo + Conditioner
Restorative Treatment MaskRestorative Treatment Mask
6-in-1 Styler6-in-1 Styler
Split End SerumSplit End Serum