Jennifer isn’t the only one excited about her new role—Adir is thrilled to have her on board. “It’s not enough to say that Jen and I are friends, we’re more like family,” he says. “We basically grew up together in our careers in Hollywood. To have this amazing human who I love believe in our products so much that she wants to join our Virtue® family is more than I could dream of.”
As part of Virtue®, Jennifer will work closely alongside Adir as well as our founder and CEO Melisse Shaban on creative content development and overall brand strategy.
Melisse has always been an admirer of Jennifer’s as a strong, virtuous woman who represents the spirit of the company in all facets. “In addition to her acclaim as an actress, Jennifer is a businesswoman and working mom who embodies many of the values we aspire to as a brand,” says Melisse. And because Jennifer is a real Virtue® customer, the authenticity that is so vital to Virtue® as a brand will shine through everything she helps create.
All of us are incredibly grateful for the opportunity to work with Jennifer and can’t wait to see what our collaboration will bring to this new phase of the Virtue® journey. On behalf of the entire team at Virtue®, welcome!