Virtue | Is the "Clean Girl" Era Over?

Celebrity Stylist & Virtue Ambassador Xavier Velasquez talks to Who What Wear about the return of romance.

For the last few years, hair trends have focused on restraint, with ultra-sleek parts and glassy finishes where every strand stayed in place. Now, in a feature with Who What Wear, Xavier Velasquez introduces what’s next.

"I think style moves like a pendulum. We've had a few trend cycles dominated by that snatched 'clean girl' aesthetic—super sleek, super polished—and now, it feels like we're swinging back toward softness and femininity.”

From Margot Robbie’s cascading waves in Wuthering Heights to the intricate updos dominating the red carpet, the story is clear: romance is back, and it’s beautifully imperfect.

For Xavier, it all starts before the style.

“I love using a cream product like Virtue's 6-in-1 styling cream, then diffusing or air-drying to create those soft, romantic waves you imagine in a Brontë novel.”