Alpha Keratin 60ku®
Our patented 100% bio-identical protein restores hair’s natural foundation—so shine isn’t just added, it’s revealed.
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Virtue® Creative Director & Celebrity Stylist


Dullness is a sign of damage. When the cuticle is rough and uneven, it scatters light instead of reflecting it. Powered by 100% bio-identical Alpha Keratin 60ku®, Healing Gloss is clinically proven to repair damage to the core, so results run deeper than the surface.*
Our patented 100% bio-identical protein restores hair’s natural foundation—so shine isn’t just added, it’s revealed.
Gently remove dulling residue and buildup to unveil hair’s natural shine.
Seals in moisture, smooths the cuticle, enhances shine, and strengthens strands.
Deliver intense, high-gloss shine.
No. Healing Gloss is a reparative clear gloss—it doesn’t deposit tone. It repairs damage to the core and reveals shine.* Use it to enhance a cut or blowout.
Healing Gloss is silicone-free. Alpha Keratin 60ku® helps repair damage while the formula smooths and seals the cuticle—so shine isn’t simply added, it’s revealed.
All hair types, especially dull, damaged, or color-treated hair. Fine hair gets polish without weight, while porous, curly, or overprocessed hair can benefit from more intensive repair.
In the chair, shampoo and condition as needed, then apply. At home, fine to medium hair can use Healing Gloss in place of conditioner; coarse, thick, or extra-dry hair should condition first.
$40 for an Express service. The retail bottle ($44 SRP) is a natural take-home recommendation to help clients maintain the ritual between visits.
Weekly, or as needed. It's the same formula used at the basin; your service proves the result, and the take-home helps maintain that healthy shine between appointments.
No. The lightweight, silicone-free formula smooths and seals the cuticle without heaviness or residue.
“Dullness is often a sign of damage. Virtue Healing Gloss is clinically proven to restore your hair's structure and shine with a 100% bio-identical protein. Three minutes, and you'll have silky, luminous hair that's ultra-smooth through five washes.”
Yes. Rinse thoroughly, then apply Strength & Shield Leave-In Conditioner before heat styling. Healing Gloss provides repair and shine; it is not a heat protectant.
Creamy coconut and tropical yuzu, wrapped in warm woods.
*Independent, third-party bioinstrumentation clinical study.