NEW HEALING GLOSS
 

Repair that Radiates

Don't gloss over damage. Correct it.

In three minutes, Healing Gloss delivers a finish that reflects your craft: polished, luminous, and undeniably expensive-looking.

2.5x more shine, instantly. Clinically proven to repair hair.*2.5x more shine, instantly. Clinically proven to repair hair.*
Hair significantly smoother through five washes.*Hair significantly smoother through five washes.*
86% said their hair has never appeared shinier and more luminous.**86% said their hair has never appeared shinier and more luminous.**
* Independent, third party bioinstrumentation clinical study
**Consumer perception study conducted on 50 panelists after 4 weeks of usage at an independent, third-party lab
View all proven results

"It integrates seamlessly as a premium add-on to cut and styling services."

— Adir Abergel,

Virtue® Creative Director & Celebrity Stylist

One formula, two revenue streams: a $40 in-salon treatment, and a weekly at-home ritual that keeps hair glossy between appointments.

The Science of Shine

Dullness is a sign of damage. When the cuticle is rough and uneven, it scatters light instead of reflecting it. Powered by 100% bio-identical Alpha Keratin 60ku®, Healing Gloss is clinically proven to repair damage to the core, so results run deeper than the surface.*

Alpha Keratin 60ku ingredient

Alpha Keratin 60ku®

Our patented 100% bio-identical protein restores hair’s natural foundation—so shine isn’t just added, it’s revealed.

Silicone-Free UV Shield Color-Safe Cruelty-Free All Hair Types

Hair that doesn’t just shine—it radiates.

Know It. Use It. Recommend It.

Is this a color gloss?

No. Healing Gloss is a reparative clear gloss—it doesn’t deposit tone. It repairs damage to the core and reveals shine.* Use it to enhance a cut or blowout.

How is this different from the gloss I already use?

Healing Gloss is silicone-free. Alpha Keratin 60ku® helps repair damage while the formula smooths and seals the cuticle—so shine isn’t simply added, it’s revealed.

Who is it for?

All hair types, especially dull, damaged, or color-treated hair. Fine hair gets polish without weight, while porous, curly, or overprocessed hair can benefit from more intensive repair.

Do I condition first?

In the chair, shampoo and condition as needed, then apply. At home, fine to medium hair can use Healing Gloss in place of conditioner; coarse, thick, or extra-dry hair should condition first.

How much should I charge?

$40 for an Express service. The retail bottle ($44 SRP) is a natural take-home recommendation to help clients maintain the ritual between visits.

How often should clients use it at home?

Weekly, or as needed. It's the same formula used at the basin; your service proves the result, and the take-home helps maintain that healthy shine between appointments.

Will it weigh hair down?

No. The lightweight, silicone-free formula smooths and seals the cuticle without heaviness or residue.

What do I say when a client hesitates?
“Dullness is often a sign of damage. Virtue Healing Gloss is clinically proven to restore your hair's structure and shine with a 100% bio-identical protein. Three minutes, and you'll have silky, luminous hair that's ultra-smooth through five washes.”
Can they use heat after?

Yes. Rinse thoroughly, then apply Strength & Shield Leave-In Conditioner before heat styling. Healing Gloss provides repair and shine; it is not a heat protectant.

What’s the fragrance?

Creamy coconut and tropical yuzu, wrapped in warm woods.

*Independent, third-party bioinstrumentation clinical study.

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