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Virtue® Healing Gloss and Restorative Treatment Mask are both weekly Correct treatments powered by bio-identical Alpha Keratin 60ku®. The difference isn’t the depth of repair—it’s the result each treatment is built to deliver.
Damage doesn’t look or feel the same on every head of hair. Healing Gloss and Restorative Treatment Mask are both powered by Alpha Keratin 60ku®, our patented, bio-identical protein clinically proven to repair hair to the core.1
The difference isn’t the depth of repair—it’s the visible result each treatment’s supporting ingredients are designed to deliver. Finding the right treatment can start with one simple question.
“What would you most like to change about your hair today?”
Listen for whether your client’s primary goal is changing how the hair looks, how it feels, or both.
Both treatments deliver reparative Alpha Keratin 60ku®. Use your client’s desired result to choose the supporting benefits, application, and service recommendation that fit.
| Treatment Detail |
Restorative Treatment Mask
|
Healing Gloss
|
|---|---|---|
| Primary Goal | Hair to feel better: strong, hydrated, soft, and silky. | Hair to look better: polished, luminous, and healthy. |
| Powered By | Alpha Keratin 60ku® | Alpha Keratin 60ku® |
| Primary Benefit | Repairs while it silkens. | Repairs while it radiates. |
| Format | Rich cream, self-portioned from a jar. | Shake-to-activate fluid in a squeeze bottle. |
| Silicones | Conditioning complex includes a silicone for slip and softness. | Silicone-free. |
| Application | Home After cleansing, apply all over and comb through evenly. Salon Portion into a bowl, section the hair, and apply with a color brush. | Home After cleansing, apply all over and comb through evenly. Salon After cleansing, wring out the hair, then apply from roots to ends until saturated. |
| Processing Time | 2–3 minutes | 3–5 minutes |
| Usage | Weekly or as needed. | Weekly or as needed. |
| Backbar Cost | $30 / 150 mL | $19 / 175 mL |
| Dosage & Yield | 0.5–1 oz per client Approximately 5–10 treatments per jar | 1–2 oz per client Approximately 3–6 treatments per bottle |
| Cost per Service | $3.00–$6.00 | $3.17–$6.33 |
| Suggested Service Fee | $40 | $40 |
| Retail Price | $72 / 150 mL | $44 / 175 mL |
When your client has noticeable damage and wants a healthy, expensive-looking finish, layer Restorative Treatment Mask and Healing Gloss to address both how the hair feels and how it looks.
Apply after cleansing, distribute evenly, and process for 2–3 minutes. Rinse thoroughly.
Shake to activate. Wring out excess water, apply from roots to ends until saturated, and process for 3–5 minutes. Rinse.
Application, ingredient, and pricing guidance for recommending the right weekly Correct treatment.
Yes. Apply Restorative Treatment Mask first, process for 2–3 minutes, and rinse. Shake Healing Gloss to activate, apply from roots to ends, process for 3–5 minutes, and rinse.
No. Alpha Keratin 60ku® is a bio-identical protein designed to integrate with the hair rather than build up on its surface.
Both are color-safe. Recommend Restorative Treatment Mask when color-treated hair feels dry or brittle. Recommend Healing Gloss when it looks dull or lacks shine.
No. Healing Gloss is designed to deliver shine and smoothness. It does not replace a conditioning treatment when the client’s primary goals are hydration, softness, and strength.
Restorative Treatment Mask’s conditioning complex includes a silicone for slip and softness. Healing Gloss is silicone-free.
The suggested add-on fee for either treatment is $40. Set combined-treatment pricing according to your salon’s service menu, product usage, and positioning.
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