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Select Size:
Product Size:
All Back Bar products must be purchased in multiples of 1.
Single Unit SRP $78 / 17oz / Back Bar
Single Unit SRP $78 / 17oz / Back Bar
Single Unit SRP $78 / 17oz / Back Bar
Single Unit SRP $78 / 17oz / Back Bar
Single Unit SRP $28 / 4oz / Back Bar
Single Unit SRP $31 / 4.5oz / Back Bar
Single Unit SRP $38 / 8oz / Back Bar
All Full Size products must be purchased in multiples of 1.
Single Unit SRP $1140 / Kit / Full-Size
Packed with our 100% bio-idential protein, Alpha Keratin 60ku®, and rigorously tested to ensure we make all hair types stronger, healthier, and less prone to breakage, this is hair repair at its most powerful—and it starts in your wash bowl. Save $250 with The Business Builder Box, a sell-and-service bundle includes core Virtue shampoos and condtioners in retail and back bar sizes:
Single Unit SRP $42 / 8oz / Full Size
Single Unit SRP $42 / 8oz / Full Size
Single Unit SRP $42 / 8oz / Full Size
Single Unit SRP $42 / 8oz / Full Size
Single Unit SRP $32 / 4oz
Single Unit SRP $36 / 4.5oz
Single Unit SRP $44 / 8oz / Full Size
All Travel Size products must be purchased in multiples of 1.
Single Unit SRP $17 / 2oz / Travel Size
Single Unit SRP $17 / 2oz / Travel Size
Single Unit SRP $17 / 2oz / Travel Size
Single Unit SRP $17 / 2oz / Travel Size
All Kit Size products must be purchased in multiples of 1.
Single Unit SRP $40 / Kit / Travel-Size
Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns.
CONTAINS: